中國醫(yī)療器械企業(yè)經(jīng)營戰(zhàn)略研究.pdf

1、Y863062對外經(jīng)濟貿(mào)I大學工商蕾理碩士(MBA)攀位論文論文題目：中國醫(yī)療器械企業(yè)經(jīng)營戰(zhàn)略研究主題詞：經(jīng)營戰(zhàn)略市場競爭優(yōu)勢研究生姓名：張海濱導師姓名：墨壹迸熬援論文起止時間：2竣璽≥且至2嫂望3旦ABSTRACTThispal：erisanempiricalstudyaboutthebusinessstrategyofChinesemedicalequipmentcompaniesContrastedwithcurrentbusin

2、essstatusofforeignmedicalequipmentcompaniesthispaperaddressesthefunctionandcontributionsthatChinesemedicalequipmentindustrydevotestothenationaleconomyFttrthermorethepaperfocusesonthebusinessstrategythattheChinesemedicale

3、quipmentcompaniesshouldbravelyfacethestrongchallengesfrombothforeignanddomesticenterprisesWhatevercompetition，theChinesemedicalequipmentcompaniesshouldmakeclearthebusinesspositioning，andca[)turetheessenceoftheissueNeithe

4、rhaughtynorhumbleChinesemedicalequipmentcompaniesshouldnotonlykeeplearningadvancedexperienceofforeignenterprisebutalsomakefurtherstepstoexceedthedevelopmentofforeignenterprisesThePaperendeavorstoexposetheissuethatmostofo

5、urcompaniesforlackofstrategicconce：ptresultinnoclearlong—termdirectionforfutureOverallifadefinitionofabusinessstrategyisrequired，themostbasicmi曲tbethelongtermcleardirectionofChinesemedicalequipmentcompaniesInaddifionthep

6、apersetsupbuildingmedicalequipmentmarketintheprincipleandpractice，stressingtheopportunitiesandthreatsofChinesemedicalequipmentcompaniesThereforethepurposeofmarketanalysisisdevelopingbusinessstrategybyidentifyingopportuni

7、tiesinthebusinessenvironmentandadaptingresourcesandtompetencessoastotakeadvantageoftheseHereitwouldbeseenasimportanttoachievethecorrectbusinesspositioningBycompetitiveadvanmgeanalysis，thepaperlaysouthowtomakegooduseoflim

8、itedresourcesandhowtodefine也eadvantageanddisadvantageinacertaincompanyThereforethecoreconq【petencesandthepotentialcapabilitiesofthesecompaniesshouldbespecifiedAsaresult，thematchedbusinessstrategycouldbeformulatedbyconcen

9、tratingonthemarketathomeandabroad111epaperexploresamedicalequipmentcompany’scompetitivestrategyonthebaseofitsbusinessstrategyThemedicalequipmentisakindofphysicallabor—intensiveproductat也eintroductionstageHoweverthemedica

10、lequipmentisakindofknowledge—intensiveproductatthematurestage，Therefore，thematchedcompetitivestrategyshouldbeformulatedThepapermainlydepictstheproductimimtionstrategylowcostleaderstrategydifierentiationstrategyandbrandst

11、rategyThefourcompetitivestrate：giesensurethatthecompanycouldachievethetarget，iebothshort—termprofitandlongtermgrowth；bothdee口penetrationofexistingmarketsanddevelopingnewmarkets；bothhighgrowthandlowriskWiththegrowingE—bus

12、iness，thecompanycouldmakeitasabusinesst001Thepaperdiscussesindetailthestrategicexecutionandcontr01Furthermoreitshowsthatorganizationalstructuresplayakeyroleinstrategicexecutionandcontr01Inthefinalanalysisbothsupportingsy