移動運營企業(yè)顧客價值實現(xiàn)的路徑分析.pdf

1、分類號——UDC洼l密級學位論文移動運營企業(yè)顧客價值實現(xiàn)的路徑分析(題名和副題名)趙春蓮(作者姓名)指導教師姓名一前豎寶平～教—望申請學位級別亟專業(yè)名稱全些鱟堡論文提交日期2QQ5。6論文答辯日期2QQ51魚學位授予單位和日期壹室墨三盤塋答辯委員會主席評閱人————一2005年6月日注1：注明《國際十進分類法uDc》的分類號。南京理工大學碩士學位論文移動運營企業(yè)顧客價值實現(xiàn)的路徑分析ABSTRACTFollowingtheindustr

2、ysnllctIlrctheoryBolter’Scompetitionstrategytheoryandresource—basedviewcustomervaluetheorybecomesanotherhotspotonenterprisebusinessnowadaysThispaperanalysesthefactors，whichaffectthecustomervalueinthetypicalindustrymobile

3、operatingindustryinordertofindthewaysofimprovingthecustomervalueInthispaperthecustomersaredividedintotwoparts：innercustomer(employee)andoutercustomerTheinnercustomersaredividedintoseveralkindsbasedonthedifferentfunctiond

4、epartments，andthenthecustomervalueisanalyzedkindbykindDemonstrationanalysisandhistoricalanalysisareusedwhentheoutercustomervalueisanalyzedQualityprice，convenience，service，experience，safetyfashion，brand，entertainment，adsc

5、riptionandinformationareconsideredtobethemaincomponentsaffectingthecustomervalueTheimportanceofeachcomponentiscalculatedinprobabilityInthepaperseveralstrategychoicesaremadetoactualizethecustomervaluebasedonthemarketenvir

6、onmentofmobilecommunicationindustryandthecomponentsthataffectthecustomervalueTheintentionofthisresearchistohelptheenterprisesarisfythecustomerdemands，improvetheirvalueandachievethewinwingoalbetweentheenterpriseandthecust