研究母品牌相似度的影響、聯(lián)想和免費(fèi)適合知名度屬性【外文翻譯】

1、本科畢業(yè)設(shè)計(jì)（論文）外文翻譯原文：原文：StudyoftheInfluenceofParentbrSimilarity，Association，ComplimentaryFitonCo—brAttributesAbstract：Inthispaper，itinvestigatesthefactsaffectingsuccessivebrallianceinwhichtwobrsfromdifferentproductcategiesar

2、efeaturedtogethertointroduceabrBasedOilthebralliancetheies，thedegreeofassociation，similarity，complimentaryfitbetweenparentsbrsareimptantfactsindeterminingsuccessivebrallianceByusingthe5P’s，whicharepremiumprice，perceivedq

3、uality，productfeatures，perfmance，perceivedimage，asthemeasuringscaleinbrattributesfeachbr。ithasreflectedthechangeofbrattributesofthebrsbefeafterbralliance400subjectsparticipateintheresearch，360ofwhicharevalidFromthisstudy

4、，weconcludethatwhenassociationbetweenparentsturnsfrom“一”to“”similarityfrom“一”to“0”。1LiteratureReviewResearchHypothesisAnumberoffactshavebeenproposedtoinfluenceconsumeracceptanceofbrallianceOneimptantfactconsideredintheli

5、teratureisthecategysimilaritybetweenanextensiontheiginalbrIthasbeenshownthatanextensionofastrongbrtendstobeevaluatedmefavablywhentheextendedcategyissimilartotheiginalbrcategyWhenconsumersperceivealackofcategyfit，theexten

6、sionisdoomedtofail.Uponexposuretoanevaluationobject，perceiversfirstattempttocategizetheobjectonthebasisofsalientcuesThesecuescantakethefmofphysicalacteristics，suchasskincol，bodyshapeaverballytransmittedcategicallabelsuch

7、asrace，genderWithoutadditionalfeaturesindividuatinginfmation，theobjectislikelytobecategizedsolelyonthebasisofthecategylabelothersalientfeatures，thusjudgedbytheaffectionbeliefsassociatedwiththecategyinmemy“Similarcategy—b

8、asedprocesseshavebeenobservedinthecontestoffmingproductjudgmentsBoushLokenexpledthecategytheytoconsiderabrasrepresentingacategyconsistingofitsproductsTheirresearchshowedthatevaluationsonbrextensionswereinfluencedbothbyth

9、eextension’sthehypothesesweretestedinaqualitativeresearchmethodwithgenuinebrsinconditionsofhighconsumerinvolvement，wecandividetheprocedureintothreesteps21PilottestApilottestwasconductedtodetermineifthebrgroupsedhadthesim

10、ilarity，association，complimentaryfitfactswithothersAgroupof12brswased，amongwhichwedefinedtherelationshipbetweenparentbrAparentbrBintothreerespectivedimensionsasfollows：similarity，association，fittingOnthebasisofthispilott

11、est，theresultsofbrsimilarity，brassociation，brcomplementaryfittingcouldbeexpressedasshowninTable1Sixbrgroupswithhighlowdegreesofassociation，similarity，complimentaryfitwereidentified，fexample，Sony＆Ericssoningroupl，withallp

12、ositiveresultsinsimilarity，association?！癱omplimentaryfitAsfgroup6.Ferrari，hasalsoshownpositiveresultsinsimilarityassociation，buttotallynegativeonthecomplimentaryfitgroup2wasedagainstgroup11tocomparebrattributeschangewhen

13、fittingchangedfrom?！眛o“0”Itwasnoticedthattheresultingroup12egon&FerrariwastotallypolarcontrasttotheresultingroupSony＆Ericsson，sowecouldhaveacontrastbetweenthesetwoextremelydifferentgroups22ThequestionnaireevaluatingtheSu

14、ccessofcobrdesigningThemeasuringscalewillbethebrattributebefeafterbrallianceAsParkhasexplainedabrwhichcanbeunderstoodintermsofasetofattributes，eachatparticularperfmancelevelsSoauthwillusethebrattributessuchasproductfeatu

15、re，productperfmance，image，productquality，pricepremium，asthemajmeasuringscalesinthisstudy23Themaintestimplementing400subjectsparticipatedintheresearch，360ofwhichwerevalidonesIttooktwoweekstofinishthequestionnaireimplement

16、ationAfacetofacetalking，assistedbythestructuredquestionnaire，collectedthedataFirstly，thesubjectsweregiventhebookletcontainingbrpictures，whichshowedtheproductsbrimagesSecondly，theywereaskedtoperceivethreepairedbrgroupstha

17、twereedinthepilottestFinally，thesubjectswereaskedtohavefilledinthequestionsbasedontheirperceptions3ResultsDiscussion31AssociationIndertotestifytheassociationsinfluenceonthesonbr，group3group12werechosentocomparethechangin

18、gofbrattributesWhilesimilarityfittingstayconstantasnegative，theevaluationofassociationbetweentwogroupsturnsfrom“一”(group12)to“?！?group3)SOthequestioniswhenassociationoftwoparentbrsturnsfrom“一”t0“”howeachattributechangesW