論證特許經(jīng)營在航空公司聯(lián)盟戰(zhàn)略中的應(yīng)用前景.pdf

1、對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文論證特許經(jīng)營在航空公司聯(lián)盟戰(zhàn)略中的應(yīng)用前景姓名：孫永樂申請學(xué)位級別：碩士專業(yè)：國際貿(mào)易指導(dǎo)教師：朱明俠20040501III Abstract The paper discusses the questions on three levels. Firstly, as the increasing development of “l(fā)iberalization”, “privatization” and eve

2、n “globalization” in air transport industry, in order to seek chance to survival and development as well as to exploit and partition global air transportation, what kinds of alliance strategies have been

3、 employed by the airlines? Secondly, for such a variety of alliance strategies, why have some strategies gone to bankruptcy? Thirdly, what is the background and how about the outlook for airline fr

4、anchising? What are the main advantages and disadvantages of franchising for every party? Results showed that strategic alliances are implemented under the big context of “open sky” polices. While the att

5、raction of pure equity participation has declined, most of the airline alliances are based on codesharing. Globally speaking, franchising has become the important part of strengthening airlines’ hub-and-spoke

6、network. However, franchising would be succeeding in the future as long as we take the broader aerial environment into consideration. Nationally speaking, franchising can be seen as a suitable adoption between maj