上海航空公司航空聯(lián)盟常旅客計劃合作研究.pdf

1、上海交通大學碩士學位論文上海航空公司航空聯(lián)盟常旅客計劃合作研究姓名：王魯平申請學位級別：碩士專業(yè)：工商管理指導教師：田澎20080601RESEARCH OF FFP COOPERATION STRATEGY FOR SHANGHAI AIRLINES IN AIRLINE ALIIANCE ABSTRACT Frequent Flyer Program is the most common competitive method b

2、etween airlines to attract and hold the passengers; the FFP between airlines, plus the code share flights, increases the airlines’ attractiveness to the customers. The FFP based on the alliance of airlines, makes the scr

3、amble of customers extending into the level of different alliances. This thesis focuses on the cooperation problem of FFP. At first, this thesis will discuss the civil aviation transportation in China which is developed

4、 rapidly, and the Chinese airlines who is taking its place in the world; the detailed data in this thesis can prove that, Chinese aviation transportation is rising, and China is becoming the great aviation power in the w

5、orld. And then the thesis discuss the main business mode in alliance: such as code share flight, Frequent Flyer Program, and also gives a great detail in the project of FFP cooperation between Shanghai Airlines and Star

6、Alliance, and the profit model, cost model, benefit calculation formula of this project has been given. The thesis also makes the research of behavior within the passengers and the factors of flights they chose, which p