新編實用英語綜合教程-3unit-1-promoting-activities

1、,,,Unit | One,Promoting Activities,高等教育出版社 高等教育電子音像出版社,,Unit Goals:What You Should Learn to Do1. Introduce a certain company (background, business scope, etc.)2. Talk about a company’s business3. Describe a

2、 productWhat You Should Know About1. Some basic promotion methods2. Product prospectuses,,,,,,,,,Contents,,Section Ⅰ Talking Face to Face,,,,,,,Follow the Samples,Introduction,Act Out,Business Communication,Put in Us

3、e,In today’s information-intensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional

4、items that you choose are limited only by your own creativity. They can range from market-proven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy

5、cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.,Introduction,Back,Chair: Ladies and gentlemen, I’m very glad to have Mr. Wang, our Chief Engineer,

6、 join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事會) about the present situations we are facing?Mr. Wang: Generally speaking, we are progressing smoot

7、hly along the new line of digital TV sets. A: Is it possible for us to apply for a patent for our new model soon?Mr. Wang: I think so. We’ve got all the necessary drawings ready now, bu

8、t we are still testing the product. B: Have you done any marketing research? What findings have you got from the research?Mr. Wang: The marketing survey shows that th

9、e customers seem very interested in this new model. I have the impression that there will be a good market for it in the years to come. B: I see. What do you think of th

10、e R & D (Research and Development) (研發(fā)) team of the company?Mr. Wang: They are very efficient.,Follow the Samples,1 About the Potentials of a New Model of Digital TV Set,Miss Gao: What should we do

11、 now to speed up the marketing procedure of our digital TV sets? George: A lot should be done at present. First, we should make some estimates on packaging. Many products sell bette

12、r simply because of their attractive-looking package.Miss Gao: That’s true. We’ll start doing this as soon as possible. What else should be done? George: Next, I find that a good advertisement alway

13、s contributes to the success of a product. Therefore we should run a good advertising campaign immediately.Miss Gao: What a great idea! We’ll have this done in no time. George: If we are lucky, we

14、’ll beat our competitors within a year or two.Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed. George: That’s right.,Back

15、,2 About Packing and Advertising,Act Out,Here is a group of short dialogues. Follow the examples and make more conversations with your partner.,Back,Put in Use,1 Suppose you are the head of the R & D Section. You are

16、 talking with the General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by translating the Chinese into English.,You: Mr. Li, this is the new CD player we’ve jus

17、t developed.  _________________________________ (說打算申請專利). GM: Wonderful! You’ve done an excellent job. 2 ____________________ __________________ (問是否已經(jīng)做好了申請專利的必要準(zhǔn)備)? You: 3 ________________________

18、_____________________________ _______________ (說機(jī)型還要做最后試驗，但圖紙已經(jīng)準(zhǔn)備妥當(dāng)). GM: 4 _____________________________ (問申請專利需要多長時間)?You: At least a couple of months, I think.,How long will it take to get the patent,We

19、are going to apply for a patent on it,Have you made the necessary preparations,The model has yet to undergo/receive the final test, but the technical drawings are ready,2 Complete the following dialogue by translating

20、the Chinese into English.,Ms. Li: Mr. Hu, _____________________________________________? (你的市場調(diào)研結(jié)果如何?)Mr. Hu: As far as I can see, 2 __________________________________ ______________. (迷你型手機(jī)在市

21、場上賣得很好。) Ms. Li: 3 __________________________________________________ _______________? (你認(rèn)為這種新型的手機(jī)會取代老式的手機(jī)嗎?)Mr. Hu: Yes, I believe so. Ms. Li: Why do you think so?Mr. Hu: Well, you see, with the fast

22、development of modern technology, 4 ____________________________________________________. (人們的生活狀況在最近幾年得到了很大改善。) Likewise, 5 ____________________________________________________.

23、 (他們的消費觀念也在迅速發(fā)生變化。) Smart and handy mobile phones have become a necessity for many people, young people in particular. Ms. Li: I see. 6 ________________________________________

24、______. (所以你相信手機(jī)的潛在市場一定會很大。)Mr. Hu: Exactly.,So you believe the potential market for them will be quite large,what findings have you got from the market research,the mini-type of mobile phones are selling

25、well in the market,Do you think this new type of mobile phones will take the place of the old ones,people’s living conditions have greatly improved in recent years,their views on consumption are also changing rapidly,,

26、Clerk: Good morning, sir. Welcome to our booth. What products _______________?Customer: We are particularly interested in your new video cameras. Could you tell me 2 _________________? Clerk: S

27、ure. We have two models: the Compact and the Super. Which 3 ____________________?Customer: The Super. Clerk: What do you want to know, 4 ___________________ ?Customer: Well, actually both. We

28、 are interested in both the functions and the price. Clerk: In that case, let me 5 __________ the 3.1 MP video camera. Here it is. It’s a best seller in the market.Customer: 6 ________________

29、__________________? Clerk: US$ 380 per unit.,Back,3 At an exhibition, a customer is interested in some new models of video camera. Now he is talking with the clerk about them. Complete the dialogue by fillin

30、g in the blanks.,What’s your price on that / What’s the price,are you interested in,something about them,model do you prefer,show you,the functions or the price,Business Communication,Graphic Presentation,4 The foll

31、owing chart is about the sales of the Digital Voice Recorder in an ABC company. Look at the chart carefully and get ready to say something about it in the group.,Key: It can be seen clearly from the chart/g

32、raphic that the sales of the Digital Voice Recorder have undergone some changes in the past 6 years. The sales showed a significant increase between 2004 and 2006, rising from 2 000 to 3 500 units, but it then began to d

33、ecline all the way to the year 2008, reaching its bottom at 1 000 pieces. Although this was followed by a small rise in the year 2009, we can still predict that this product is going to be outdated soon.,Back,SECTION II

34、 Being All Ears,,,,,,Listen and Respond,Listen and Judge,Listen and Read,Listen and Translate,Listen and Judge,1 Listen to a dialogue and decide whether the following statements are true (T) or false (F). Write T/F a

35、ccordingly.,( ) 1 The man wanted to buy a sports car for his daughter.( ) 2 The daughter came with her father to choose the car.( ) 3 There is only one colour available for the new model.( ) 4 There is

36、 no specially designed model for girls.( ) 5 Young people nowadays prefer to follow the fashion of owning the same model of sports car.( ) 6 The man’s daughter is going to be 20 years old.( ) 7

37、 This new model is very popular with young people.( ) 8 The man paid 40 000 yuan for the car.,T,F,F,T,T,T,T,F,Script,Salesgirl: Good evening, Sir. Can I help you? Mr. Brown: Yes. I’m very much interested in your ne

38、w range of sports cars. Can I have more information about them?Salesgirl: Yes, of course, sir. What exactly would you like to know?Mr. Brown: How many models do you have? Salesgirl: Only one, sir. But we have six c

39、olors available — black, white, red, green, blue and grey. And this model is of the latest fashion. There is a fair market for it at the moment.Mr. Brown: Do you have a model spec

40、ially made for girls? Salesgirl: No. We find that the young people nowadays want just the same model.Mr. Brown: I see. How long have you been marketing the new model? Salesgirl: About three mon

41、ths, sir. But it’s very popular with youngsters.Mr. Brown: How much does it cost? Salesgirl: The recommended retail price is 208 600 yuan (RMB).Mr. Brown: How much is the down payment if I choose to buy in installme

42、nts? Salesgirl: 40 000 yuan.Mr. Brown: Good. I think I’ll buy one for my daughter for her 20th birthday. Salesgirl: I’ll be expecting your coming soon, sir.,Script:,Back,Listen and Respond,2 Listen to the dialogue

43、 again and give short answers to the following questions.,1) Where did the conversation most probably take place?2) Why did the man want to buy the car?3) How many sports car models are there in the store?4) How

44、 long has the new model been for sale?5) What was the recommended retail price?6) How would the man prefer to pay?,In an automobile store.,To give it to his daughter as a birthday gift.,Only one.,About three months

45、.,RMB 208 600 yuan.,In installments.,Script,As you know, Baobao Company has been producing 1 __________ products for over 2 __________ years,

46、 and our “Baobao Soap” has been 3 __________ popular with both young and old 4 __________. Now, a new type of soap, “Bao

47、bao Soap-II”, has been produced. This new type of soap not only keeps all the softness and gentleness of our existing “Baobao Soap”, but also has a new 5 __________ made from special 6 __________. The new bars of soap a

48、re 7 __________ and will give you a more oily, 8 __________ feel. As a result, your skin will greatly 9 __________ from using the soap on your hands. And the same will be true of your face and body. Continuous use of our

49、 soap will also make you feel 10 _____________________. It will give you new energy and strength. In short, it will refresh you entirely.,Listen and Read,3 Now listen to something more challenging — a passage with some b

50、lanks for you to fill in. A glance beforehand at the word list provided below will be of some help to you.,less tired and less sleepy,washing,ten/10,extremely,customers,fresh smell,ingredients,larger,thicker,bene

51、fit,Back,Listen and Translate,4 You are going to listen to a short passage and you should try to translate what you hear into Chinese orally.,Key: 2008年1月的銷售額急劇攀升，截止到2月已銷售了4 000臺液晶電視。直到6月，銷售額一直保持穩(wěn)定。7月，銷售額急劇下降到1

52、 750臺，但在此之后9月的銷售額又一次陡升到3 250臺。之后直到2008年底，銷售額一直穩(wěn)定上升。這種健康的走勢對公司來講的確是好消息。,Back,In the first month of 2008 the sales figures climbed dramatically. 4 000 LCD TV sets had been sold by February. Then sales remained steady unti

53、l June. In July there was a sharp fall to 1 750, but, after this, there was another steep rise to 3 250 in September, and then a steady increase until the end of 2008. This healthy trend is really good news for the compa

54、ny.,Script:,Back,,,SECTION III Trying Your Hand,,Applied Writing,Simulate and Create,General Writing,Write Through Correcting Mistakes,Read and Complete,Read and Translate,Write Through Translation,Write Through Describ

55、ing a Picture,Read and Simulate,Read and Simulate,1 Read the following two samples of product prospectuses carefully and learn to write your own.,Applied Writing,Back,Simulate and Create,2 Complete the table based on

56、 Sample 1.,Cotton slippersTotes Co., Ltd.The savings and the comfortCottonHalf of the competitors/Twice oursMen, women and childrenBlack, grey and brownWhite, pink and blueRed, yellow and orange,Back,“Lekoufu” d

57、ried beef is made of fresh beef, sugar, salt and natural spices. It was first 1 __________ 1937, but now it is a 2 ________________ and a recognized 3 ____________ in the country. The dried beef is 4 __________ with a u

58、nique process and skill, which has ensured its 5 _____________ flavor. Because of this, the dried beef has been enjoying 6 ______________ since its first launch in the market. The gold medal for Good 7 __________ and t

59、he certification as 8 _____________ are only a few of the series of 9 _________________ it has won. The shelf life of  10 _____________ is 12 months.,Read and Complete,3 Complete the pro

60、duct prospectus below, using the clues given.,the dried beef,made in,traditional product,famous brand,manufactured,special and tasty,a high reputation,Health Food,the best seller,awards and medals,Back,Key: The high-

61、quality “Ganmei” green tea series is made from young and tender tea leaves picked on high mountains in early spring. The leaves are processed with exquisite technology. This series of tea is fine in shape, green in colou

62、r, fragrant in smell, and mellow in taste. For its remarkably refreshing effects, it provides a healthy drink for both the old and the young. It has been well received as an ideal natural green drink as well as a wholeso

63、me beverage.,Read and Translate,4 Translate the following product prospectus into English.,“甘美”系列優(yōu)質(zhì)綠茶選用高山早春嫩芽為原料，生產(chǎn)工藝考究（exquisite），產(chǎn)品形美色綠，氣味芬芳，味道甘美（mellow）。本品具有明顯的提神（refreshing）功效，是老少皆宜的飲品，該產(chǎn)品被譽為理想的純天然綠色飲品（beverage）和健康飲品

64、。,Back,General Writing,Describing the Selling Points,When introducing a product, it is necessary to describe its features and strong points. However, big words and exaggeration may spoil the authenticity (真實性) of the pro

65、duct. Therefore, it is extremely important to choose appropriate words to describe the selling points of a product.,General Writing,Describing the Selling Points,Back,5 Put the underlined parts in the correct form.,Write

66、 Through Correcting Mistakes,5 Put the underlined parts in the correct form.,Write Through Correcting Mistakes,Key: “Jiejing” 6865 vacuum cleaner is one of the best selling products of Meijia Household Co., Ltd. Th

67、is type of vacuum cleaner has been on sale for over six years. A dual airflow has been purposely designed to form along the front and back of the rotating floor brush. This unique design reduces dirt pieces that are disp

68、ersed back onto the floor surface. Because of its unique design and outstanding performance, we have received a lot of compliments from our customers. With a 2-litre capacity for its dust-bag, a 10-metre-long cable, a 1-