株洲齒輪股份有限公司中長(zhǎng)期戰(zhàn)略規(guī)劃的研究.pdf

1、湖南大學(xué)碩士學(xué)位論文株洲齒輪股份有限公司中長(zhǎng)期戰(zhàn)略規(guī)劃的研究姓名：何朝暉申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：賴(lài)明勇20020101AbstractThestrategicpla衄ingisgenerallyconsideredasmeanalysisoftheoverallsituations，settingmegoalsforthecompanya11dstructuresofthecompany’sresourcesThati

2、stosay，thestrategicp1舢ingismecombinationofthedesjgn，optiona11destimationofthecompanyThethesiscompletelyexplainwhythecomp鋤yhasmorecompetetionthaflothers，anditalsoansweredthequestionhowtocombineallkindsofthestrategiesandgo

3、ontheplamingSettingthecorecompetenceisthegeneralgoaloftheZhuZhouGearLtd，CompanyPresentingatmeexample，beforethestrategicplanningofZhuzhouGearLtdCompally‘thethesiscommemsonthedefinitionofdeveIopmentofs協(xié)lte譬icplannin昏andals

4、osummarizesitsdi施rentfunctionsByusingtheaIlalyticals妯llsPESTandPon’s”fivefhctors”，thethesisgivesadetailedanalysisontheoverallsjtuationZhuZllouGearLtdCompallyisf亂ingWhenbusinessbeinggloba】ized，competitiongoingtomemarket，p

5、roductsbeinginf0Hnationalized，ruralareasbeingurbanized，zhuzhouGearLtdCompanyisencounteringnewchallengesHowev盯，thecurremsituationandme如turetrendoftheautomobilea11dgearindustrvareaHectingthefi】nherdevelopmentofZhuzllouGear

6、LtdCompanyBesides，thethesishasadoptedSWOTIBCGanalvticalmethodstomakeanin—depthanalysisonthefoundationsofthecompanV’smana譬ementmarketin舀financeandhumallresourcesBasedonatheorvandDracticecombinedresearch，thethesisdete瑚1ine

7、sthestrategicplallningforZhuZhouGearLtdCompany，setsthegoalsfofitsdifkremdivisions：andalsorestructuresthecompanylsresourcesIntheendthetllesismakesana11al”icalevaluationon血ecompanylsstrategicpla皿ing，withreferencetodomestic

8、andintemationalbusinessplallllingtrends；lifecyclem砒ods，culturalassimilationandnna士1cialanalysis；Ⅱ1usprovesitsconclusionssciemmcandsoundAllofthemareinperf0Hnancenowa11dplayingar01einmecorporationIdohopetheywiIIbeimprovedt