易乾通健康管理項(xiàng)目的商業(yè)計(jì)劃書

1、收到商業(yè)計(jì)劃書日期項(xiàng)目編號(hào)項(xiàng)目經(jīng)理商業(yè)計(jì)劃書項(xiàng)目名稱易乾通中醫(yī)外治健康管理產(chǎn)業(yè)構(gòu)建項(xiàng)目易乾通中醫(yī)外治健康管理產(chǎn)業(yè)構(gòu)建項(xiàng)目項(xiàng)目單位易乾通健康管理有限公司易乾通健康管理有限公司（蓋章）（蓋章）公司地址北京市豐臺(tái)區(qū)馬家堡嘉園西里北京市豐臺(tái)區(qū)馬家堡嘉園西里28號(hào)公司電話公司傳真電子郵件北京易乾通健康管理有限公司二零一六年八月制二零一六年八月制易乾通健康管理旗艦店項(xiàng)目商業(yè)計(jì)劃書易乾通健康管理有限公司第3頁共85頁閱讀導(dǎo)引第1章計(jì)劃摘要......

2、........................................................51.1目標(biāo)..................................................................51.2任務(wù)..................................................................51.3成功的關(guān)鍵...........

3、.................................................6第2章產(chǎn)業(yè)現(xiàn)狀概述..........................................................7第3章項(xiàng)目前景瞻望.........................................................113.1中國已身處“財(cái)富第五波“...................

4、............................112.2我國健康產(chǎn)業(yè)未來十年將達(dá)兆億產(chǎn)值.....................................142.3產(chǎn)業(yè)、產(chǎn)品、市場(chǎng)升級(jí)將成為健康產(chǎn)業(yè)的新焦點(diǎn)...........................152.4國內(nèi)醫(yī)療產(chǎn)業(yè)四大現(xiàn)狀.................................................17第4章項(xiàng)目可行性分析.....

5、..................................................214.1中國健康產(chǎn)業(yè)路在何方.................................................214.1.1療體系的成功商業(yè)模式核心：醫(yī)院―平臺(tái)與通路.....................224.1.2保健品企業(yè)不少、行業(yè)混亂，還沒有標(biāo)準(zhǔn)的商業(yè)化流程。.............224.2健康產(chǎn)業(yè)的核心

6、是健康管理.............................................244.3健康管理在中國發(fā)展之必然趨勢(shì).........................................25第5章機(jī)構(gòu)設(shè)置規(guī)劃..........................................................265.1機(jī)構(gòu)設(shè)置................................

7、.............................265.2機(jī)構(gòu)功能.............................................................27第6章項(xiàng)目的營銷模式.......................................................296.1目標(biāo)客戶群............................................

8、...............306.2與客戶建立聯(lián)系.......................................................306.3對(duì)客戶觀念的引導(dǎo).....................................................316.4客戶管理.............................................................31

9、6.5、廣告策略............................................................32第7章項(xiàng)目的經(jīng)營模式.......................................................337.1客戶類型.............................................................347.1.1VIP客戶...

10、....................................................347.1.2普通客戶.......................................................347.1.3企業(yè)客戶.......................................................357.2盈利渠道...........................

11、..................................357.2.1資產(chǎn)增值盈利...................................................357.2.2品牌價(jià)值增值...................................................357.2.3會(huì)費(fèi)收入、其他經(jīng)營收入........................................

12、.357.3資產(chǎn)運(yùn)作.............................................................36第8章項(xiàng)目的服務(wù)內(nèi)容........................................................368.1專業(yè)機(jī)構(gòu)出具的身體全面體檢報(bào)告.......................................378.2為客戶建立涵蓋過去、現(xiàn)狀、未來的《

13、健康管理檔案》.....................388.3磁灸全面調(diào)理的養(yǎng)生保健理療..........................................388.4磁灸的經(jīng)絡(luò)調(diào)理與功效................................................398.5保健食品類輔助治療...................................................408.

14、6營養(yǎng)食療及營養(yǎng)飲品...................................................41第9章中國磁灸調(diào)理康復(fù)中心..................................................42第10章企業(yè)文化構(gòu)建........................................................43第11章職責(zé)管理流程..............

15、...........................................4511.1營銷部職責(zé)管理流程..................................................4511.2項(xiàng)目管理部職責(zé)管理流程..............................................4611.3調(diào)理康復(fù)中心職責(zé)管理流程...............................