戴爾電腦公司電子商務模式與物流配送.pdf

1、電子科技大學碩士學位論文戴爾電腦公司電子商務模式與物流配送姓名：糜祖慧申請學位級別：碩士專業(yè)：工商管理指導教師：陳宏2001.4.1TheECommerceModelofDellanditsLOGISTICSABSTRACTThispaperdescribestheE—CommerceModelofDellComputerCorporationwhoistheleadingcomputersystemmanufacturerinthew

2、orld一“DirectModel”whichmeausthatDellmanufacturesproductsaccordingtothecustomers’uniqueconfigurationordersanddirectlydeliverstheproductstothecustomersbymeansofthethirdpartyLogisticscorporationsItstudiesthedirectModelfromt

3、wodifferentpointsofview：newproductintroductionanddailysaleItanalyzesthewaythatDellintegratesthecustomers’requirements，Dell’Sproduction，andthevendor’Srawandprocessedmaterialsprovisionintoanoptimizedsupplychain，toenhanceit

4、sadvancedcompetitionstationInthemeantime，itanalyzestheadvantageofthis“DirectModel”andwhyitsuccessesThispaperalsoanalyzestheadvantageofE—Conmaerceovertraditionalindustries，theimpactsandrevolutionthatE—Commercecausestotrad

5、itionalLogisticsItdetailedlyanalyzesthewaythatDellComputerCorporationcarriesoutitsLogisticsinthreeparts：PurchasingLogistics，ManufacturingLogisticsandDistributionLogisticsInmyopinion，thesignificationofE—Commerceconsistsin

6、thatitCanoptimizethesupplychainandmakestheenterprises，eventhewholesocietytomanufacturemoreeffectivelyandenhancestheenterprises’competitionadvantageThisistheveryreasonthatDellcomputerwhoCanbecalledasthetypicalE—CommerceMo

7、delof“mouseandconcrete”，successesSo，thelastpartofthispaperisabouttheECommercerealizationofChinesemanufacturingenterprisesItanalyzedthecharacteristicsanddisadvantagesofthesellingmodeloftheChinesetraditionalmanufacturingen