M公司的分析與研究——一家外貿(mào)公司的調(diào)研報告.pdf

1、上海交通大學(xué)碩士學(xué)位論文M公司的分析與研究——一家外貿(mào)公司的調(diào)研報告姓名：王秀彬申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：王理平2002.6.23ANINVESTIGATl0NREPORT0NMCOMPANYAFOREIGNTRADE0RIENTEDCOMPANYABSTRACTManysmall&mediumsizedcompaniesingarmentindustryaftertheyachievesomesuccesse

2、swillfacetheissueoffurtherdevelopmentSomeofthemareconcentratedonlyonthoseprofitableprojectsinnearfuture；andsomearenotgetfullypreparedinnextroundofcompetitionUntilthetimewhenthecompanyrunsintoamessandthewholecompanycannot

3、operatewell，thetimewhennewbusinessopportunityappears，theyusuallydon’trealizethatthosefactorsoncemadethemsuccessfulmaynotworkanymoreItisthecompanyitselfwhoblocksthecompany’smarchingforwardMCompanyisasmallcompanyspecialize

4、dintradingandmanufacturingsportswearandgloveTwentyyearsafteritsfoundation，ithasachievedgreatsuccessinthefieldAlongwiththeconsiderationofcompany’stomorrowPresidentJackandhisMCMmembersstartedarevolutioninsidethecompanvThey

5、emphasizeoncompany’svalueandmission；theymakethecompany’sroleinmarketclearandtheyraise—upcompany’snewstrategiesofdevelopmentIhaveworkedinMCompanyforabout2andhalfyearsItissuchanimportantperiodtothecompanyanditchangesthecom

6、panyfromaprivaterun，whichwasledbyonlyoneperson’sdecision～PresidentJacktoarealcompanⅥwhichisledbvadvancedmanagementtheoriesandcommondecisionofMCMmembersDuringthattime，asamemberofMCMandmanagerofGarmentDepartment，1wasinvolv

7、edinthedecisionmaking，strategyproposingandpromotionandactionManyfirsthandmaterialspushmetomaketheminwrittenThethesisstartswithananalysisoncurrentsituationofgarmentindustry，especiallysportswearindustryandMCompanyrespectiv

8、elyItrevealstheproblemsandissuesthatMCompanymighthavemetafteracertaintimeofoperation腸enMCompanysnewstrategyplanisexpatriatedandthedetailprocessestakeninthecompanyisdetailedintroducedFinallyabriefevaluationonthecompanyper

9、formanceisgivenHopefullyIcantakeadvantageoftheknowledgeIhavestudiedfromtheprogramandcarlusethemasatoolinmywork1wouldbesogladthatifthethesisleavessomeusefulinformationtothecompanies，similarasMCompanyinsideoroutsideofgarme