公司戰(zhàn)略業(yè)績評價體系——平衡記分卡的探析.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文公司戰(zhàn)略業(yè)績評價體系——平衡記分卡的探析姓名：朱菁申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：洪劍峭2000.11.10ExplorationonCorporation’SStrategicPerformanceEvaluationSystemBalancedScorecardABSTRACTWiththedevelopmentofglobaleconomy，theenterprisesareincreasinglyf

2、ocusingontheirstrategiestocompetefortheirownmarketpositionsThegoodstrategymustbewarrantedbyeffectiveimplementationThemodernenterprisesarefacingwiththeproblemsonhowtoeffectivelyevaluatetheextentofitsstrategyimplementation

3、，anditsoverallbusinessperformanceAsthetraditionalperformanceevaluationsystemconfinestothefinancialmeasures，theemergenceofstrategicperformanceevaluationmethodshastheuniqueadvantageonlinkingthestrategywithday—to—dayactions

4、TheBalancedScorecard(BSC)，oneOfthemostfamousmodernperformanceevaluationsystem，iSamultidimensionalframeworkfordescribing，implementing，andmanagingstrategyatalllevelsofanorganizationProfessorRobertKaplanandDrDavidNortonintr

5、oducedtheconceptin1992Thescorecardprovidesanenterprisewithviewofitsoverallperformanceindicators，notonlythefinancialaspect，butalsothecustomersatisfactory，internalbusinessprocesses，organizationalgrowth，learningandinnovatio

6、naswellThescorecardiSnotastaticlist0fmeasures，butaframeworkforimplementingandaligningcomplexprogramsofchangeandindeed，formanagingstrategy—focusedorganizationsItisapowerfultoolnotjustfordiagnosisoftherecentpastbutbeyondth

7、atintostrategicimplementationTheBalancedScorecardisavaluablebusinessphilosophyandhasadeepimpactondevelopedeconomiesButinChina，itstillhaslittlepresenceandisbelievedtobehelpfulinimprovingthemanagementsophisticationofstateo