鐵路建設施工企業(yè)多元化經(jīng)營戰(zhàn)略的研究.pdf

1、北方交通大學碩士學位論文鐵路建設施工企業(yè)多元化經(jīng)營戰(zhàn)略的研究姓名：吳向東申請學位級別：碩士專業(yè)：工商管理指導教師：劉伊生2001.2.1!b!P!墜!!Q!嬰箜!!!亟!g盟!Q!邕Q盟墜!!衛(wèi)!i璺Q!Q衛(wèi)g墮翌i∑星!墅!YABSTRACTThe21stcenturyisbelievedtobeaneraofknowledgeeconomy。ThecomingstepsofWTOconstantlyremindtheentrepre

2、neurinChinaofthefactthatplannedeconomyiscomingtoanendMulti—managementisaworld—widecomplexityforenterprises’andcannottobeeasilygotridofResearchinthisfieldisofmuchimportant，especial砂forstrategicmanagementTheupsanddownsofen

3、terprisesbothinchinaandwesterncenrtriestellusonething：thosewhocansll。ategicallyandpracticallysurpasstheotherscanalwayswin!Aftertheentranceofg／TO，thedomesticconstructionsectorswillimmediatelybechallengedbytheircounterpart

4、swhohavealreadyownedmatureconstructingtechnologyDependingonlandandcurbedbythedepressingeconomy，theO』coonsinconstructingfielidwillsurelycometoChinatoseektheirshareschallengesAsthecentralgovernmentandthestatecouncilrequire

5、d，thepreviouslysemi—militarizedspecializedrailwayenterpriseswillbesetapartfromtheministryofrailway；Therailwayconstructingmarketwillbefurtheropenedtonon—railwayownedconstructingteamsAndnowthatdomesticrailwayconstructionen

6、terpriseswillfacearethefollowingtwopt40blemsseemmoreurgent：，Thefateo廠Conv，ructionmarketHowlongcantheconstructionsectorsofrailroadlasttapidlydeveloplikethis2Thechangeofenterprisesmanagingstrategy：Withthemarketbeingmoreand

7、morefierce，shouMtheenterprisetryto∥ndapracticalway加rmulti—management，itsprerequisiteanditsperisepointStandingatthestrategyheightthatstridesacrossthecentury，thisthemebasedonthefactualmanagementofrailwayconstructionenterpr

8、iseshasscientificallyanalysedbYSWOTsmethodboththeadvantagesandshortcomingsofthepresentindustrialmanagement，tofindanewwayfortherailwayindustryandsuggestedtheproperassumptionshouMbemadeaboutthemulti—managementtheoryThesisr