揚(yáng)子石油化工股份有限公司精對(duì)苯二甲酸(PTA)產(chǎn)品市場營銷策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文揚(yáng)子石油化工股份有限公司精對(duì)苯二甲酸(PTA)產(chǎn)品市場營銷策略研究姓名：趙毅申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：侯鐵珊2001.6.1ABSTRACTYangZiPetrochemicalCorporation(YPC)isoneofthecoreenterpriseandmajorbasesofchinapetrochemicalYPCownthelargestfactoryofpurifiedterep

2、hthalicacid舊TA)ItstaxesandprofitsaccountsformorethanonethirdofYPCSincePTAplanthasgoneintooperationin1989，itsaddupontputhasgotten5milliontonsItcontributestremendoustothedevelopmentofchinachemicalfiberindustryandnationalec

3、onomyHoweverwiththeestablishmentanddeepdevelopmentofsocialisticmarketeconomyhomemarketandinternationalmarkettendstobeingasamemarketThebigforeignpetrochemicalcompaniesenterintotheehinamarketoneafteranotherandsnatchthemark

4、etsharesThechemicalfibermarketcompetitionhasbecomemoreacute，andthemarketposturehasbecomeseriousFacingthechallengeofsharpcompetition，howdoesPTAofYPCadaptthemarketcompetitionsothatstriveformoremarketsharesAndhowdoesitseize

5、themarketopportunityandsurvivemoreoverdevelopandstrengthenhimselfHowdoesYPCtaketheantidumpinglawweapontocounterattackforeigncompaniesdumpingactionsAnalyzeandresearchthemarketingenvironmentofPTAofYPC，thenputforwardapracti

6、cablemarketingstrategyhasasignificantmeaningforthesurvivalanddevelopmentofYPCThispaperincludesfourchapters：ThefirstchapterisarialysisofexteriorenvironmentItdetailedanalysesthesituationofhomeandoutaswellasthedevelopforegr

7、oundandmajorcompetitorsfacedbyPTAofYPCInthispart，alsoanalyzeddumpingactionsfromKoreaandJapancompaniesFinal，thispartgiveeresultaboutYPC’smarketopportunitiesandthreatThesecondisarialysisofinteriorenvironmentItdetailedarial

8、ySeetheYPC’ssuperiorityandinferiorpositionThethirdisselectionoftargetmarketofPT^，itincludosthesegzentationandselectionoftargetmarket，strategyoftargetmarketInthelastchapter，itExkosaspecificstudytothemarketingstrategies，in