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1、11.AnalyzetherelationshipbetweenganizationalgoalsobjectivespoliciesexplaintheircontributiontoeffectivemanagementintheShangrilaHotelcasestudy.ganizationalgoalistheexpectedresultsofsubjectivevisionisfmedinthemindofasubject
2、iveideology.thegoalsincludefivepartsfollowsCustomergoalsfocusingoncustomers’needsbenefitsservicesetc.FexamplepeoplewholiveintheShangrilaHotelareneedcomftableroomdeliciousfoodexcellentservice.Productgoalsrelatedtotherange
3、ofproductsincludingqualityquantityservicesonoffer.FexampleCraigisconvincedthatusingthefreshestmeatvegetablesfruitfromGdon’sfarmisessential.Operationalgoalscoveringareasliketechnologymachinesusedstaffinglevels.Craigmustma
4、kesurethatallcustomerswouldbeattendedtowithinfiveminutesofbeingseated.Secondarygoalssubdinatetotheabovethreegoalsrelatingtoenvironmentalissue.AttheendofeachweekCraigalwaysprovidedfreedrinksftheteamtocelebratetheteamalway
5、senjoyedthesegettogethers.Servicegoalsiseveryemployeeshouldbeagoodprofessionalqualityprofessionalpersonalintegrityintoeverydaytodealwithcustomersdoeverythingintothecustomer’sperceptionrecognition.Thehotelwanttocustomersf
6、eelpleasantinthehotel.ganizationalobjectivesaremespecificthangoalsidentifythespecificpathtobetakenindertoachievegoals.IthastobeSMART(specificMeasurableAttainableRealisticTimebound)Specific:objectivemustbedetaileddefinite
7、.Measurable:objectiveshouldbeassessbyconcretestardsincludingAttainable:objectivesetbyganizationcouldbeachievableaccessible.Realistic:objectiveshouldbebuiltupinobedientwithrealcapabilitiesactualcondition.Timebound:objecti
8、vearesetontimeshouldbeadaptedtotheconditionchange.IncaseundercontrolofAilsa’smanagementShangrilahotelbecamethefirsthotelinGlasgowtoachievetheprestigious5starAAaward.ganizationalpolicies:theseprovideaframewkofrulesguidanc
9、ewithinwhichmanagementstaffcanmakedecisions.IntheshangrilaHotelThefistruleisthereputationoftheShangrilaHoteldependedonhighqualitycustomercareitwasimptantthatallstaffinthehotelweretrainedtothehigheststards.ThesecondisCrai
10、galsoinsistedthat3Opptunityisexternalfactofganization.IncaseShangrilacooperationwithGdon.Gdonhasthefreshestmeatvegetablesfruit.Threatisexternalfactofganization.IncaserecentlythethreemainlargecompaniesofShangrilahotelinto
11、closure.PESTanalysisreferstotheanalysisofthemacroenvironment.Itincludespolitieseconomicsocietytechnology.Politicalfactincludespoliticalsystemthepoliticalsituationthegovernment’sattitude.IncaseEconomicfactincludesGDPmarke
12、tmechanismmarketdemetc.IncaseAlicaobtainedthefundingfromScottishEnterprise.Socialfactisthatgeneralconditionsofwholesocialdevelopmentinacertainperiodmainlyincludessocialmalityculturaltraditionsthepopulationchangetrend.Inc
13、aseCraigAilsabothbelievedinsupptinglocalbusinessalwaysusedlocalbanksfinancialadvisslawyerstosuppttheirbusiness.TechnologicalFactsReferstothetotallevelchangetrendofsocialtechnologytechnicalchangetechnologicalbreakthroughs
14、totheenterprisethetechnologyoftheinteractionbetweenthepoliticaleconomicsocialenvironment.Incasehotelneedmeadvancedproducttoattractcustomers.4.Identifydifferentstakeholdersinthecasestudyexplaintheirinfluenceinterest.Stake
15、holderTheyisaaroundtheenterprisethesocialvalueasthecenterofbusinessethicsganizationalmanagementthey.Stakeholderincludesnineroles.thisrolehastwopartsexternalstakeholdersinternalstakeholders.Externalstakeholdersincludecust
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