hnd商務文化與策略 outcome3

1、a. Strategy is getting it right and doing it right. It is very important to organizations. Choosing strategy is direct effect organization’s development and future. And every strategy have advantages and disadvantages,

2、so in the different complex situation, we can adopt different strategies to solve problems. Now I will choose four possible strategies which the organizations may adopt. The first is cost leadership strategy. Cost leader

3、ship is the low-cost leader in any market gains competitive advantage from being able to produce at the lowest cost. Company can use low cost strategy defeat the competitors among the marketing environment. The second is

4、 differentiation. A competitive strategy that allows a company to sell its products for a premium price. This emphasizes creating superior products, products with unique or more desirable features or design. The third is

5、 focus strategy. The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a segment or group of segments in the industry and tailors its strategy to serving

6、them to the exclusion of others. The focus strategy has two variants. One is in cost focus a firm seeks a cost advantage in its target segment, the other is in differentiation focus a firm seeks differentiation in its ta

7、rget segment. The fourth is diversification. This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversificatio

8、n means that we remain in a market or industry with which we are familiar. b. During the 1980s and 1990s, JD Wetherspoon used broad differentiation strategy. Compare other pubs; JD Wetherspoon is special and different. T

9、hey sell a wide range of real ale beers at relatively low price; good quality wine is available; they don’t play music or TV programmers; especially the non-smoking and toilet design. Because its clean comfortable atmos

10、phere and low price high quality products, it bring some benefits to JD Wetherspoon. They provide good services, such as cheap beer, good conversation and solid So before changing policy, they need to consider about whet

11、her the policy can bring more customers and whether could reduce competition with other companies. e. Business strategy is the plans choices and decisions used to guide a company to greater profitability and success.

12、It should be designed to bring success and avoid failure. Strategy choice is described of deciding which strategies can benefits organization’s future. This strategy decision is very important to company. From the case,

13、in 21st century, J D Wetherspoon adopts the differentiation business strategy. There are some new products like provide a dedicated family dining area and serve the breakfast. The new market was begun developing budget h

14、otel accommodation known as ‘Wetherlodges’. In a competitive pubs market, J D Wetherspoon is different from other pubs by using this way, it had already open the new market for increasing the competitiveness. It is an at

15、tractive pubs for customers. Then this strategy brings more profit for JD Wetherspoon. f. JD Wetherspoon is operating well now, but it still needs to consider some key issues: The one is need to enhance communication be

16、tween managers and employees. This management method can help managers and employees exchanging their ideas and suggestions. It also can help company deeply develop, improve service and products. For some problems, they

17、 can solve these problems at once. The other is needed to consider whether the business strategy is flexible. When the environment changes, the strategy can quickly respond and find a way to constant changes.文案 編輯詞條 B