hnd商務文化與策略

1、1Assessmenttask1OutcomecoveredAlloutcomes(15)Section1:(a).ThePESTELanalysisheadingareaframewkinwhichenvironmentalinfluencearecategizedintosixmaintypes:politicaleconomicsocioculturaltechnologicalenvironmentallegal.1.P:pol

2、iticalfcesasthepoliticalarenahasahugeinfluenceupontheregulationofbusinessthespendingofconsumersotherbusinesses.Thepoliticalisincludinggovernmentstabilitytaxationpolicysocialwelfarepoliciesthetraderegulations.InourcaseofJ

3、DWetherspoonplctheMonopoliesMergersCommissiontakearulingaboutbrokenthe‘tiedhouse’systemthisrulinglimitedthebrewersellingthebeerbrewingthebeeratsametime.thegovernmentpaysattentionfthedisadvantage.2.E:economicfcesasthestat

4、eofatradingeconomyintheshttermlongterminfluencethewealthofapopulation.Theeconomicisincludinginterestratesinflationdisposableincomeproductseasonalitysoon.AbouttheJDWetherspoonplcinthestartoftwentyfirstcenturyJDWetherspoon

5、wasfacingmuchmecompetition.Theretaillicensingmarkinghadadaptedtothechangesinthe‘tiedhouse’systemotherretailpubchainslikeRegentInnsPunchTavernshadbeendevelopingtheirbusinesses.thesupermarketbegansellingdrinksalsohaveinflu

6、enceonthecompany.3.S:socioculturalfces.Suchasreligiondemographicsimpactuponproductdesignspendingbyconsumers.ItincludeslifestyletrendseducationlevelpopulationdemographicssocialresponsbilityInthecasepeoplememecarefullytota

7、keattentionontheirhealthsotheybegantoreducethewinedrinking.ThenJDWethersponplcdevelopsakindoflowethanolwine.4.T:technologicalfcessuchasinfmationtechnologyinfluencesproductionmethodstransptationinfluencesmarketperationpro

8、ductcosts.Itwillincludespeedofintroductionofnewtechnologiesinnovationsdevelopmentsconsumerbuyingoptionssoon.Inthecasewiththetechnologicaldevelopthebeercanbebottledsellinginthemarket.Becauseofthispeoplearen’tneedtodrinkbe

9、eronlyinthepubs.ThiscandecreasethesellshareoftheJDWetherspoon.5.L:legalfcessuchasproductsafetyinfluencesdesigntradingpracticesinfluencehowbusinessesconductthemselvesinthemarket.Itmayincludelike3comparisonswithcompetitsin

10、dertoplanactivitiesresourcesappropriately.Itisthefirststageofplanninghelpsmanagerstofocusonkeyissues.ItisimptantrememberwhencarryingoutaSWOTanalysisthatitisnotabsolute.SimplerulesfsuccessfulSWOTanalysislikenext:?Berealis

11、ticaboutthestrengthsweaknessesoftheganization.?Analysisshoulddistinguishbetweenwhereyourganizationistodaywherebeinthefuture.?Bespecific.Avoidgreyareas.?Alwaysanalysisinrelationtothecompetition.?KeepyourSWOTshtsimple.Avoi

12、dcomplexityoveranalysis.SWOTanalysisisakindofsubjectiveshtterminitsnaturesoitcan’tusetoanalysislongtermsituation.Fexamplewhenyouanalysistheopptunitiesyoucanthinkabout:wherearethegoodopptunitiesavailabletoourganization？Se

13、ction2:(a).1.ganizationalcultureisdifficulttodefineprecisely.Asimpledeionisthatitisasystemofsharedmeaningbetweenmembersofanganization‘thewaywedothingshere’.Itactsasthesocialgluewhichholdstheganizationtogether.Researchsho

14、wsthatthecultureofanganizationcansignificantlyaffectthewayinwhichthecompanyoperatesparticularlyintermsofitseffectiveness.Sharedvaluesbecomeembodiedintheganization’sideologyphilosophyactasaquitetobehaviwaysofdealingwithan

15、xiety.InJDWetherspoonpubsitsaysthatpeopleareitsbestasset.Thecompanyissatisfiedthestaffsothisisitsganizationalculture.Ithasaflexibletrainingpolicywhichenablespeoplefromallkindsofdifferentbackgroundstojointhecompany.Itisco

16、mmittedtolifelongtrainingitprovidesstaffwithopptunitiestogainrelevantqualificationssuchasthoseofferedbytheBritishInstituteofInnkeeping20%ofsenimanagersbeganasbarstaffcleaners.2.Basicassumptionsataveryfundamentalalmostsub

17、consciousleveltellemployeeshowtoperceivethinkfeelaboutthings.Thesearetheelementsofcultureareunseennotopenlyidentifiedinthedaytodayinteractionsofthemembersoftheganization.Cultureelementsatthislevelexistas‘unspokenrules’ar

18、erarelydiscussedwithintheganization.Theydirectthewayeventsactionsareperceivedinterpretedbytheganization.InthecaseJDWetherspooncreateaquarterofthespaceineachestablishmentisnonsmoking.(b).Akindofrecognizedmodelofganization

19、alcultureisTerrenceDealAllanKennedy.Itisbasedonhowquicklyganizationsreceivestrategiesthelevelofriskthattheytake.DealKennedystatedthatthesetwofactsgaverisetofourgenerictypesofcultureswhichtheycalledtoughguymachoculturewkh