face book-財報數(shù)據(jù)及p ptq4-2017-press-release（英文）.31-8頁

1、1FacebookReptsFourthQuarterFullYear2017ResultsMENLOPARKCalif.–January312018–FacebookInc.(NASDAQ:FB)todayreptedfinancialresultsfthequarterfullyearendedDecember312017.“2017wasastrongyearfFacebookbutitwasalsoahardone“saidMa

2、rkZuckerbergFacebookfounderCEO.“In2018werefocusedonmakingsureFacebookisntjustfuntousebutalsogoodfpeopleswellbeingfsociety.Weredoingthisbyencouragingmeaningfulconnectionsbetweenpeopleratherthanpassiveconsumptionofcontent.

3、Alreadylastquarterwemadechangestoshowfewerviralvideostomakesurepeoplestimeiswellspent.IntotalwemadechangesthatreducedtimespentonFacebookbyroughly50millionhourseveryday.Byfocusingonmeaningfulconnectionsourcommunitybusines

4、swillbestrongeroverthelongterm.“FourthQuarterFullYear2017FinancialHighlightsThreeMonthsEndedDecember31YearoverYear%ChangeYearEndedDecember31YearoverYear%ChangeInmillionsexceptpercentagespershareamounts2017201620172016Rev

5、enue:Advertising$12779$862948%$39942$2688549%Paymentsotherfees1931807%711753(6)%Totalrevenue12972880947%406532763847%Totalcostsexpenses5620424332%204501521134%Incomefromoperations$7352$456661%$20203$1242763%Operatingmarg

6、in57%52%50%45%Provisionfincometaxes(1)$3194$4660Effectivetaxrate(1)43%23%income(1)$4268$356820%$15934$1021756%DilutedEarningsperShare(EPS)(1)$1.44$1.2119%$5.39$3.4954%(1)InDecember2017the2017TaxCutsJobsActwasenactedsigni

7、ficantlyimpactedU.S.taxlaw.Asaresultofthislegislationourfourthquarterfullyear2017provisionfincometaxesincreasedby$2.27billionwhichimpactedoureffectivetaxrateincomedilutedEPSfsuchperiods.OurdilutedEPSdecreasedby$0.77fboth

8、thefourthquarterfullyear2017.See“2017TaxCutsJobsAct“belowfadditionalinfmation.FourthQuarterFullYear2017OperationalOtherFinancialHighlights?Dailyactiveusers(DAUs)–DAUswere1.40billiononaveragefDecember2017anincreaseof14%ye

9、aroveryear.?Monthlyactiveusers(MAUs)–MAUswere2.13billionasofDecember312017anincreaseof14%yearoveryear.?Mobileadvertisingrevenue–Mobileadvertisingrevenuerepresentedapproximately89%ofadvertisingrevenuefthefourthquarterof20

10、17upfromapproximately84%ofadvertisingrevenueinthefourthquarterof2016.?Capitalexpenditures–Capitalexpenditureswere$2.26billion$6.73billionfthefourthquarterfullyear2017respectively.?Cashcashequivalentsmarketablesecurities–

11、Cashcashequivalentsmarketablesecuritieswere$41.71billionattheendofthefourthquarterof2017.?Headcount–Headcountwas25105asofDecember312017anincreaseof47%yearoveryear.3FwardLookingStatementsThispressreleasecontainsfwardlooki

12、ngstatementsregardingourfuturebusinessexpectationswhicharesubjecttothesafeharbprovisionsofthePrivateSecuritiesLitigationRefmActof1995.Thesefwardlookingstatementsareonlypredictionsmaydiffermateriallyfromactualresultsdueto

13、avarietyoffactsincluding:ourabilitytoretainincreaseusersengagementlevelsourrelianceonadvertisingrevenueourdependencyonmobileoperatingsystemswksstardsthatwedonotcontrolrisksassociatedwithnewproductdevelopmenttheirintroduc

14、tionaswellasothernewbusinessinitiativesouremphasisonusergrowthengagementtheuserexperienceovershttermfinancialresultscompetitionlitigationprivacyregulatyconcernsrisksassociatedwithacquisitionssecuritybreachesourabilitytom

15、anagegrowthgeographicallydispersedoperations.Theseotherpotentialrisksuncertaintiesthatcouldcauseactualresultstodifferfromtheresultspredictedaremefullydetailedunderthecaption“RiskFacts“inourQuarterlyReptonFm10Qfiledwithth

16、eSEConNovember22017whichisavailableonourInvestRelationswebsiteatinvest.ontheSECwebsiteatwww.sec.gov.AdditionalinfmationwillalsobesetfthinourAnnualReptonFm10KftheyearendedDecember312017.Inadditionpleasenotethatthedateofth

17、ispressreleaseisJanuary312018anyfwardlookingstatementscontainedhereinarebasedonassumptionsthatwebelievetobereasonableasofthisdate.Weundertakenoobligationtoupdatethesestatementsasaresultofnewinfmationfutureevents.NonGAAPF

18、inancialMeasuresTosupplementourcondensedconsolidatedfinancialstatementswhicharepreparedpresentedinaccdancewithgenerallyacceptedaccountingprinciplesintheUnitedStates(GAAP)weusethefollowingnonGAAPfinancialmeasures:revenuee

19、xcludingfeignexchangeeffectadvertisingrevenueexcludingfeignexchangeeffectfreecashflow.Thepresentationofthesefinancialmeasuresisnotintendedtobeconsideredinisolationasasubstitutefsuperitofinancialinfmationpreparedpresented

20、inaccdancewithGAAP.InvestsarecautionedthattherearemateriallimitationsassociatedwiththeuseofnonGAAPfinancialmeasuresasananalyticaltool.InadditionthesemeasuresmaybedifferentfromnonGAAPfinancialmeasuresusedbyothercompaniesl

21、imitingtheirusefulnessfcomparisonpurposes.WecompensateftheselimitationsbyprovidingspecificinfmationregardingtheGAAPamountsexcludedfromthesenonGAAPfinancialmeasures.WebelievethesenonGAAPfinancialmeasuresprovideinvestswith

22、usefulsupplementalinfmationaboutthefinancialperfmanceofourbusinessenablecomparisonoffinancialresultsbetweenperiodswherecertainitemsmayvaryindependentofbusinessperfmanceallowfgreatertransparencywithrespecttokeymetricsused

23、bymanagementinoperatingourbusiness.WeexcludethefollowingitemsfromournonGAAPfinancialmeasures:Feignexchangeeffectonrevenue.WetranslatedrevenuefthethreemonthsyearendedDecember312017usingthepriyearsmonthlyexchangeratesfours

24、ettlementcurrenciesotherthantheU.S.dollarwhichwebelieveisausefulmetricthatfacilitatescomparisontoourhisticalperfmance.Purchasesofpropertyequipment.Wesubtractpurchasesofpropertyequipmentinourcalculationoffreecashflowbecau

25、sewebelievethatthismethodologycanprovideusefulsupplementalinfmationtohelpinvestsbetterunderstunderlyingtrendsinourbusiness.Freecashflowisnotintendedtorepresentourresidualcashflowavailablefdiscretionaryexpenditures.Fmeinf