某公司app產(chǎn)品運(yùn)營(yíng)推廣計(jì)劃

1、市場(chǎng)運(yùn)營(yíng)計(jì)劃南京云恩通訊有限公司某公司某公司APP產(chǎn)品推廣工作規(guī)劃產(chǎn)品推廣工作規(guī)劃目錄第一部分產(chǎn)品規(guī)劃..........................................................................................................................1一、產(chǎn)品定位........................................

2、..........................................................................1二、功能規(guī)劃..................................................................................................................2三、商業(yè)模式..................

3、................................................................................................2四、展示樣式..................................................................................................................2五、

4、具體實(shí)施步驟..........................................................................................................3第二部分市場(chǎng)推廣規(guī)劃.................................................................................................

5、.................3第一階段全面發(fā)展用戶數(shù)量.................................................................................................3一、APP推廣渠道全面上線...............................................................................

6、............3二、公共資源平臺(tái)推廣...................................................................................................5三、社交化媒體推廣........................................................................................

7、..............7四、付費(fèi)推廣..................................................................................................................9五、合作換量互推............................................................................

8、..............................9六、推廣思路例舉..........................................................................................................9第二階段產(chǎn)品商業(yè)化應(yīng)用...............................................................

9、..................................12一、硬件廠商合作........................................................................................................12二、運(yùn)營(yíng)商合作...............................................................

10、.............................................12三、監(jiān)控市場(chǎng)客戶........................................................................................................12第三部分團(tuán)隊(duì)建設(shè)規(guī)劃.................................................

11、...............................................................13第四部分費(fèi)用投入預(yù)算................................................................................................................13市場(chǎng)運(yùn)營(yíng)計(jì)劃南京云恩通訊有限公司4、商品銷(xiāo)售利潤(rùn)：自主產(chǎn)品、合

12、作商品、第三方商品都可四、展示樣式四、展示樣式把需要主推的項(xiàng)目以頻道的形式展示LOGO主頁(yè)推薦商家五、具體實(shí)施步驟五、具體實(shí)施步驟1、客戶端的命名：取個(gè)好名字，一目了然下載沖動(dòng)2、LOGO：一個(gè)好圖標(biāo)，有感性和直觀的認(rèn)識(shí)3、產(chǎn)品介紹：做好產(chǎn)品的說(shuō)明、關(guān)鍵字，截圖（重點(diǎn)是頭1－2行）第二部分市場(chǎng)推廣規(guī)劃第二部分市場(chǎng)推廣規(guī)劃第一階段第一階段全面發(fā)展用戶數(shù)量全面發(fā)展用戶數(shù)量戰(zhàn)略：不涉及商業(yè)盈利、主推產(chǎn)品服務(wù)，全面覆蓋各個(gè)領(lǐng)域用戶戰(zhàn)術(shù)：全面覆蓋