smartshop電子商務(wù)中心策劃書

1、思邁特網(wǎng)絡(luò)信息服務(wù)股份有限公司i目錄引言引言...............................................................................................................................................4一.概述概述................................................

2、........................................................................................51.1.服務(wù)概述..........................................................................................................................6

3、1.2.市場(chǎng)概述..........................................................................................................................71.3.發(fā)展策略概述...............................................................................

4、...................................81.4.投資與財(cái)務(wù)概述..............................................................................................................91.5.管理組織概述....................................................

5、..............................................................9二公司介紹二公司介紹.............................................................................................................................112.1.公司名稱............

6、............................................................................................................112.2.公司性質(zhì)......................................................................................................

7、..................112.3.公司宗旨........................................................................................................................112.4.遠(yuǎn)景目標(biāo)..............................................................

8、..........................................................112.5.市場(chǎng)背景........................................................................................................................122.5.1.電子商務(wù)的內(nèi)涵及其特點(diǎn).............

9、......................................................................122.5.2.電子商務(wù)的發(fā)展...................................................................................................13三.產(chǎn)品與服務(wù)產(chǎn)品與服務(wù)......................

10、....................................................................................................153.1.產(chǎn)品................................................................................................................

11、................153.1.1.產(chǎn)品概述...............................................................................................................153.1.2.運(yùn)營(yíng)原則.....................................................................

12、..........................................163.1.3.產(chǎn)品特點(diǎn)...............................................................................................................183.1.4.產(chǎn)品優(yōu)點(diǎn)...........................................

13、....................................................................203.1.5.購(gòu)物流程...............................................................................................................213.2.服務(wù).....................

14、...........................................................................................................223.2.1.認(rèn)證機(jī)制.....................................................................................................

15、..........223.2.2.在線服務(wù)...............................................................................................................233.2.3.配送.............................................................................

16、..........................................253.2.4.服務(wù)條款...............................................................................................................25四.市場(chǎng)分析市場(chǎng)分析...........................................

17、...................................................................................294.1.形勢(shì)分析........................................................................................................................294.1.1

18、.國(guó)際市場(chǎng)...............................................................................................................294.1.2.國(guó)內(nèi)市場(chǎng)............................................................................................

19、...................324.2.PEST分析....................................................................................................................35思邁特網(wǎng)絡(luò)信息服務(wù)股份有限公司iii8.4.2.針對(duì)電子商務(wù)領(lǐng)域的變化趨勢(shì)..................................

20、.......................................1038.4.3.高層管理人員危機(jī).............................................................................................1048.4.4.客戶服務(wù)問(wèn)題........................................................

21、.............................................1048.4.5.商標(biāo)及知識(shí)產(chǎn)權(quán)保護(hù).........................................................................................1048.4.6.保險(xiǎn)與法律事務(wù)....................................................

22、.............................................1058.5.風(fēng)險(xiǎn)投資的退出..........................................................................................................105九.附錄附錄..............................................

23、......................................................................................1079.1.SMARTGROUP介紹......................................................................................................1079.2.西安城區(qū)的經(jīng)

24、銷商網(wǎng)絡(luò)銷售調(diào)查表及調(diào)研報(bào)告......................................................1099.3.商家誠(chéng)信合同和消費(fèi)者雙誠(chéng)信保障合同..................................................................1119.4.SMARTSHOP網(wǎng)站功能說(shuō)明書.......................................