校園禮品店創(chuàng)業(yè)計(jì)劃書(shū)

1、江西理工大學(xué)第四屆“挑戰(zhàn)杯”創(chuàng)業(yè)計(jì)劃大賽520校園禮品店創(chuàng)業(yè)計(jì)劃書(shū)目錄第一章摘要..................................................................................................................3第二章店面簡(jiǎn)介..........................................................

2、............................................4一、宗旨：........................................................................................................4二、店面介紹...........................................................

3、.........................................4三、管理者及其組織........................................................................................4四、主要產(chǎn)品和業(yè)務(wù)范圍：....................................................................

4、........5五、技術(shù)支持和外部支持................................................................................6六、場(chǎng)地和設(shè)施................................................................................................6七、風(fēng)險(xiǎn)：..........

5、..............................................................................................7第三章網(wǎng)店的申請(qǐng)與建立............................................................................................7一、選擇開(kāi)店平臺(tái).............

6、...............................................................................7二、申請(qǐng)開(kāi)設(shè)店鋪............................................................................................8三、進(jìn)貨...................................

7、.........................................................................8四、登錄產(chǎn)品....................................................................................................8五、營(yíng)銷推廣.................................

8、...................................................................9六、售中服務(wù)..................................................................................................10七、交易..........................................

9、..................................................................9八、評(píng)價(jià)或投訴..............................................................................................10第四章市場(chǎng)分析...........................................

10、...............................................................10一、市場(chǎng)介紹..................................................................................................10二、目標(biāo)市場(chǎng)：..........................................

11、....................................................11三、顧客的購(gòu)買(mǎi)標(biāo)準(zhǔn)......................................................................................11四、營(yíng)銷策略與市場(chǎng)聯(lián)絡(luò)：.........................................................

12、.................11五、市場(chǎng)滲透和銷售量..................................................................................14第五章競(jìng)爭(zhēng)性分析與產(chǎn)品服務(wù)..................................................................................15一、競(jìng)爭(zhēng)者.....

13、.................................................................................................15二、競(jìng)爭(zhēng)策略或消除壁壘.............................................................................15三、售后服務(wù).........................

14、.........................................................................15第六章財(cái)務(wù)計(jì)劃與市場(chǎng)前景......................................................................................17預(yù)測(cè)現(xiàn)金流量.......................................

15、.........................................................17預(yù)測(cè)利潤(rùn)以及利潤(rùn)分配表............................................................................17預(yù)測(cè)資產(chǎn)負(fù)債表.................................................................

16、...........................17一、“520”禮品店首期資金投入..................................................................18二、2010年利潤(rùn)及利潤(rùn)分配預(yù)算.................................................................19三、2011年利潤(rùn)及利潤(rùn)分配預(yù)算........

17、.........................................................20附錄：............................................................................................................................21結(jié)束語(yǔ).............................