教育行業(yè)k12課外培訓(xùn)行業(yè)，揚(yáng)帆起航正當(dāng)時(shí)

1、敬請(qǐng)參閱尾頁之免責(zé)聲明目錄1.K12課外培訓(xùn)行業(yè)在我國(guó)發(fā)展的現(xiàn)狀、特點(diǎn)與階段....................................................11.1行業(yè)現(xiàn)狀......................................................................................21.2行業(yè)特點(diǎn)............................

2、..........................................................21.3行業(yè)發(fā)展階段..................................................................................42.K12課外培訓(xùn)在我國(guó)發(fā)展的底層邏輯和催化劑..............................................

3、..........52.1市場(chǎng)增長(zhǎng)的底層邏輯短期不會(huì)改變................................................................52.2市場(chǎng)發(fā)展的催化劑..............................................................................73.未來K12課外培訓(xùn)行業(yè)的發(fā)展機(jī)會(huì)和打法分析.............

4、............................................83.1下沉市場(chǎng)，對(duì)低線城市的滲透擴(kuò)張................................................................93.2模式跑通，線上培訓(xùn)滲透率提升.................................................................103.3細(xì)分領(lǐng)域：

5、素質(zhì)教育和ToB市場(chǎng)的機(jī)會(huì)..........................................................133.4標(biāo)準(zhǔn)化是實(shí)現(xiàn)快速擴(kuò)張的最有效途徑.............................................................154.K12課外培訓(xùn)行業(yè)面臨的痛點(diǎn).................................................

6、....................154.1線下機(jī)構(gòu)面臨的痛點(diǎn)...........................................................................164.2線上機(jī)構(gòu)面臨的痛點(diǎn)...........................................................................1752018年K12課外培訓(xùn)行業(yè)政策梳理.

7、................................................................196.線下K12課外培訓(xùn)市場(chǎng)：兩個(gè)絕頂高手的江湖........................................................217.線上K12課外培訓(xùn)市場(chǎng)：群雄逐鹿，各有千秋..................................................

8、......248.銀行應(yīng)該如何把握K12課外培訓(xùn)行業(yè)享受成長(zhǎng)紅利....................................................26敬請(qǐng)參閱尾頁之免責(zé)聲明圖36：K12線上與線下一對(duì)一模式利潤(rùn)率對(duì)比.......................................................19圖37：2018年K12課外培訓(xùn)行業(yè)相關(guān)政策匯總...................

9、...................................20圖38：“史上最嚴(yán)”K12課外培訓(xùn)監(jiān)管標(biāo)準(zhǔn).........................................................21圖39：2018年發(fā)布的線上K12教育相關(guān)政策........................................................21圖40：好未來與新東方K12課外培訓(xùn)切入點(diǎn)的

10、差異...................................................22圖41：好未來與新東方分校數(shù)量與結(jié)構(gòu).............................................................23圖42：好未來與新東方營(yíng)收及增速對(duì)比.............................................................23圖43

11、：各家線下K12機(jī)構(gòu)營(yíng)收及凈利潤(rùn)對(duì)比.........................................................24圖44：各家線下K12機(jī)構(gòu)毛利率及凈利率對(duì)比.......................................................24圖45：新東方在線付費(fèi)用戶、客單價(jià)與獲客成本..........................................