電子商務畢業(yè)論文---我國網(wǎng)絡廣告的發(fā)展淺析

1、高等教育自學考試畢業(yè)論文封面市地：濟南市年9月16日專業(yè)電子商務姓名聯(lián)系電話準考證號檔案號通訊地址郵編250104論文題目我國網(wǎng)絡廣告的發(fā)展淺析論文頁數(shù)29頁指導老師孫仁誠簽名指導教師評估簽名評審意見簽名答辯評語畢業(yè)考核成績主考院校蓋章2012年月日2目錄第一章網(wǎng)絡廣告的概述..........................................................11.1網(wǎng)絡廣告的定義.............

2、.............................................11.2網(wǎng)絡廣告的特點..........................................................11.3網(wǎng)絡廣告的分類..........................................................21.4網(wǎng)絡廣告的作用..........................

3、................................41.5網(wǎng)絡廣告的優(yōu)勢..........................................................5第二章我網(wǎng)絡廣告的發(fā)展歷史及現(xiàn)狀..............................................72.1我國網(wǎng)絡廣告的發(fā)展歷史.........................................

4、.........72.2我國網(wǎng)絡廣告的現(xiàn)狀......................................................82.2.1優(yōu)勢不斷體現(xiàn)，效益日益明顯........................................82.2.2網(wǎng)絡廣告市場增長迅速并且競爭激烈..................................82.2.3網(wǎng)絡廣告將與營銷全面結合...........

5、...............................92.2.4網(wǎng)絡廣告將與傳統(tǒng)媒體整合傳播......................................9第三章我國網(wǎng)絡廣告存在的問題及原因...........................................113.1我國網(wǎng)絡廣告存在的問題.................................................113.1

6、.1觀念問題.........................................................113.1.2數(shù)量問題.........................................................113.1.3法律問題.........................................................113.1.4人才問題..........

7、...............................................153.2存在問題的原因.........................................................153.2.1人們對廣告法規(guī)的意識淡薄.........................................153.2.2國家廣告法規(guī)體系不健全..........................

8、.................153.2.3政府監(jiān)管力量不足.................................................163.2.4經(jīng)濟利益的誘惑是最本質(zhì)的原因.....................................163.2.5受眾的素質(zhì)不高...................................................163.2.6監(jiān)管困難.....

9、....................................................163.3網(wǎng)絡廣告問題的治理方法.................................................173.3.1社會監(jiān)督管理.....................................................173.3.2提高全民的綜合素質(zhì).....................

10、..........................173.3.3加強行政管理.....................................................183.3.4健全相關的法律法規(guī)...............................................183.3.5加大經(jīng)濟處罰力度.................................................1

11、83.3.6網(wǎng)絡廣告行業(yè)的自律...............................................193.3.7借鑒國外成功立法經(jīng)驗.............................................193.3.8加大高新技術的開發(fā)投入...........................................19第四章網(wǎng)絡廣告的經(jīng)典案例.....................

12、................................20第五章網(wǎng)絡廣告的發(fā)展前景及發(fā)展趨勢...........................................215.1按效果付費網(wǎng)絡營銷需創(chuàng)新...............................................215.2精準網(wǎng)絡營銷...................................................