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1、ProductionMarketingofChestnutsintheSoutheasternUnitedStates1RobertC.HochmuthRobertD.WallacePeterJ.VanBloklJeffreyG.Williamson2ThisisarevisedcopyoftheiginaldocumentAnIntroductiontoProductionMarketingEconomicsofGrowingChes

2、tnutsintheSouthEastUnitedSatesbyR.D.WallaceP.J.VanBlockl.1989.UniversityofFlidaDeptofFoodResourceEconomics.Staffrept.#354IntroductionChestnuts(Castaneasp.)arerepresentedbyseveralspeciesoftreesinthebeechfamily(Fagaceae).T

3、hechestnutisnativetowarmtemperateareastheNthernHemisphere.TheUnitedStatesisoneofthefewnationsinthewldthatcangrowchestnutsdoesnothaveasignificantcommercialchestnutindustry.BecausetheUnitedStateshassuchasmall(lessthan1perc

4、entofwldproduction)chestnutindustrychestnutsareimptedtotheUnitedStatesinquantitieswithtotalannualvalueexceeding$20million.Developmentofnewchestnutscultivarsadvancesinpropagationculturaltechniquesnowallowfexpansionoftheco

5、mmercialchestnutindustryintheUnitedStates.ChestnutsmaymakeaviablealternativecropfsmallfarmersinFlidawhoarelookingtodiversifytheiroperations.HistyFewtreecropshaveasmuchhisticalimptanceasafoodsourcethroughoutthewldasdoches

6、tnuts.ChestnutswereoneoftheearliesttreecropstobedomesticatedwereevenmentionedinChinesepoetrymethan5000yearsago.TheEuropeansettlersofNthAmericafoundtheNewWldwasvirtuallyonesolidchestnutfest.TheAmericanchestnutwasonceamong

7、themostcommontreesintheeasternfestfromMainetoGegiawesttotheMississippi.Thisamazinglyusefultreeoffersrotresistantlumberwhichwasusedfseveralitemsfromfencepoststofurniture.Thechestnuttreewasalsoasourceoftannininadditiontoit

8、sbeautifulcropofnuts.Butthesalesmaybeupto$4.005.00perpoundbutsuchpricesdecreaseconsiderablyinsalestobrokerswholesalersgrocerychainsotherlargemarkets.TomoveAmericangrownchestnutsinlargequantitiespricesmusttobecompetitivew

9、ithimptednutsqualityofAmericanproductionmustbesuperitothequalitytowhichfeignwholesalebuyerstheirAmericancustomersareaccustomed.ChestnutscropsgrownintheUnitedStateshavetheadvantageofreachingAmericanmarketsearlierthanimpte

10、dchestnutswithbetterqualitycontrolwithoutthecostsofinternationalshipping.Howeverthekeytosuccessinmovinglargequantitiesofchestnutsisthroughmarketingeducationoftheconsumerdistributsthedevelopmentofrelationshipswithknowledg

11、eablepersonsinfooddistributionservices.ManyopptunitiesfmarketingthatdidnotexistinthepastfsmallgrowersarenowavailablethroughtheInterbuttargetedmarketingefftstothefoodindustrycanalsobeveryvaluable.ChestnutSpeciesHybridsFou

12、rspeciesofchestnutsseveraloftheirhybridsaregrownintheUnitedStatestoday.?Americanchestnuts(Castaneadentata)havesmallsweetnutsuprightgrowthfmarehighlysusceptibletochestnutblight.?TheEuropeanchestnut(Cataneasativa)isalsobli

13、ghtsusceptiblecanonlybegrowninblightfreeareas.EuropeanchestnutstreeshaveanuprighttreefmthenutsfromEuropeanchestnutscanbequitegoodfromsomecultivars.Howevermanyofthecultivarsseedlingsproducenutsthatareblbitterintastediffic

14、ulttopeel.?Chinesechestnuts(Castaneamollissima)arehighlyblightresistantsomecultivarsproducenutsofgoodsizesweettastethatarealsoeasytopeel.Chinesechestnuttreesaresometimesuprightingrowthfmbutmanyarelowspreadingmultiplebran

15、chedattheground.?Japanesechestnuts(Castaneacrenata)aresmallspreadingblightresistanttreesthatproducelargepotastingnuts.Japanesechestnutsaremostlyusedfhybridization.?Chinkapins(severalspecies)producesmallsweetnuts(oneperbu

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