nc5.6房地產(chǎn)行業(yè)產(chǎn)品-營銷管理實(shí)施手冊

1、NC5.6NC5.6房地產(chǎn)行業(yè)產(chǎn)品實(shí)施手冊房地產(chǎn)行業(yè)產(chǎn)品實(shí)施手冊營銷管理部分營銷管理部分NC5.6房地產(chǎn)行業(yè)產(chǎn)品實(shí)施手冊第2頁共286頁3.2.18拆遷地段檔案.........................................................................................................................................673

2、.3客戶管理..........................................................................................................................................................693.3.1客戶管理規(guī)則...............................................

3、..........................................................................................703.3.2客戶反饋.......................................................................................................................

4、..........................713.3.3個(gè)人客戶.................................................................................................................................................713.3.4企業(yè)客戶...........................

5、......................................................................................................................763.3.5客戶跟蹤...........................................................................................

6、......................................................773.3.6客戶關(guān)懷.................................................................................................................................................793.3.7客戶投

7、訴管理.........................................................................................................................................813.4營銷費(fèi)用.......................................................................

8、...................................................................................893.4.1營銷費(fèi)用類型............................................................................................................................

9、.............913.4.2營銷費(fèi)用合同類型..................................................................................................................................913.4.3營銷費(fèi)用控制指標(biāo)...............................................

10、...................................................................................923.4.4營銷費(fèi)用計(jì)劃............................................................................................................................

11、.............933.4.5營銷費(fèi)用合同.........................................................................................................................................963.4.6無合同營銷費(fèi)用...........................................

12、...........................................................................................993.4.7營銷費(fèi)用臺(tái)帳....................................................................................................................

13、...................1013.5價(jià)格管理........................................................................................................................................................1073.5.1價(jià)格方案...........................

14、....................................................................................................................1083.5.2價(jià)格因素檔案..........................................................................................

15、.............................................1133.5.3價(jià)格試算...............................................................................................................................................1153.5.4面積變更........

16、.......................................................................................................................................1253.5.5折扣類型.........................................................................

17、......................................................................1263.5.6折扣檔案..........................................................................................................................................

18、.....1273.5.7遷移價(jià)格方案.......................................................................................................................................1303.6銷售計(jì)劃........................................................

19、................................................................................................1313.6.1項(xiàng)目總體計(jì)劃..............................................................................................................

20、.........................1323.6.2項(xiàng)目年度計(jì)劃.......................................................................................................................................1343.7營銷策劃....................................

21、....................................................................................................................1363.7.1市場研究............................................................................................

22、...................................................1373.7.2營銷推廣報(bào)告.......................................................................................................................................1383.7.3營銷策劃方案......

23、.................................................................................................................................1403.7.4營銷效果評估.............................................................................

24、..........................................................1403.7.5營銷活動(dòng)...............................................................................................................................................1433.7.

25、6活動(dòng)效果評估.......................................................................................................................................1443.7.7競爭項(xiàng)目..................................................................

26、.............................................................................1463.7.8問卷管理...................................................................................................................................

27、............1483.8銷售管理........................................................................................................................................................1553.8.1費(fèi)用公式維護(hù)................................

28、.......................................................................................................1553.8.2樓控圖..........................................................................................................

29、.........................................1573.8.3銷控表...................................................................................................................................................1573.8.4排號(hào)...........

30、............................................................................................................................................1653.8.5預(yù)訂......................................................................

31、.................................................................................1673.8.6進(jìn)程維護(hù)...............................................................................................................................

32、................1713.8.7認(rèn)購.......................................................................................................................................................1733.8.8簽約.................................

33、......................................................................................................................1823.8.9事務(wù)辦理..........................................................................................

34、.....................................................1923.8.10特殊事務(wù)...............................................................................................................................................2003.9銷售工具.

35、.......................................................................................................................................................2113.9.1按揭利率維護(hù).......................................................

36、................................................................................2123.9.2置業(yè)計(jì)劃書...............................................................................................................................

37、............2133.10收款管理........................................................................................................................................................2133.10.1收款單.................................

38、..................................................................................................................2143.10.2收款單轉(zhuǎn)出............................................................................................

39、...............................................2183.10.3收款單過賬設(shè)置....................................................................................................................................2213.10.4銷售收入確認(rèn)..........