上海市大型體育場(chǎng)館經(jīng)營(yíng)管理現(xiàn)狀及對(duì)策研究

1、學(xué)校代碼：10270 分類號(hào)： G80 學(xué)號(hào)：112201087碩 士 學(xué) 位 論 文上海市大型體育場(chǎng)館經(jīng)營(yíng)管理現(xiàn)狀及對(duì)策研究學(xué) 院 ： 體 育 學(xué) 院專 業(yè) ： 體 育 人 文 社 會(huì) 學(xué)研 究 方 向 ： 體 育 產(chǎn) 業(yè)研 究 生 姓 名 ： 曹 家 楨指 導(dǎo) 教 師 ： 曹 可 強(qiáng)完 成 日 期 ： 2 0 1 5 年 4 月AbstractStadium is the important material basis for t

2、he development of sportsenterprise in our country and the main material carrier of sports industry,has been incorporated into the category of government investment.According to the data shows, since the reform and openin

3、g, thegovernment invest a lot of money for the construction of large stadiumfacilities, a sharp rise in the number of makes our country large-scalesports venues, and large stadium investment scale, long capital recoveryc

4、ycle, are restricted the stadium’s profits accordingly. How to giving fullplay to the advantages of large sports venues, to achieve the optimalallocation of large sports venues resources and improve the utilizationrate o

5、f large sports venues and other problems become increasinglyserious, large sports venues management also gradually attention bypeople.This paper uses the data method, questionnaire, investigationmethod, interview methods

6、, from the Shanghai stadium managementpresent situation and development of the point of view, of the resourceallocation of large sports venues in Shanghai, the management benefit,the financial revenue and expenditure, an

7、d the existing problems onresearch and analysis, and for the future development put forward thecorresponding countermeasures.This research mainly analyzes the three major sports venues inShanghai at present several venue