中小企業(yè)市場營銷策略研究畢業(yè)論文

1、畢 業(yè) 設(shè) 計(jì) 論 文題 目：中小企業(yè)市場營銷策略研究專 業(yè)：信 息 管 理 與 信 息 系 統(tǒng)AbstractIn the modern production ability common surplus, marketing people, but the common people's attention is focused on large enterprises, general famous-brand

2、 products marketing, small and medium-sized enterprise marketing without enough attention. The majority of small and medium-sized enterprise's marketing activities, lack of theoretical guidance in comparison to the c

3、ondition of the blind. Therefore, the study of the small and medium-sized enterprise marketing problems existing theoretical significance and practical value. the small and medium-sized enterprises is the name is an impo

4、rtant part in the economic structure, in some provinces of numerous business areas of small and medium-sized enterprises is the backbone of the regional economic development, the development of small and medium-sized ent

5、erprises in a certain extent determines the overall level of economic development in China.The price is determined the enterprise marketing strategies, and an important factor distribution channel and product promotion,

6、the price also is compared with the most difficult to determine factors, it largely influences the market demand and buyers purchase behavior. The price of enterprises to formulate appropriate, expand sales and increase

7、profits, enhance the enterprise the competitive ability. This paper firstly marketing of pricing in error and the analysis of existing problems, too, “cost“, price changes, too, lack of making the price with long-term st

8、rategic objectives, etc., proposed the implementation of the expected rate of investment, the pursuit of the highest profit, maintain or increase market share, maintain stable prices, or prevent competition, maintenance

9、of enterprise image and principles and objectives.Small and medium-sized enterprises in promoting the development of national economy, market prosperity and increase the fiscal revenue, promote employment and maintaining

10、 social stability and plays a very important role, and small and medium-sized enterprise marketing strategy formulation for small and medium-sized enterprise development is very important. these characteristics in the pr