跨文化商務(wù)交際課程情景案例分析

1、 Language and Culture in CommunicationTheory Communication is something we do every day. It takes place so naturally that we simply fail to notice it until it hiccups or breaks down. Though it is commonplace, it is no

2、exaggeration to say that communication is life and life is communication.1.When you join a social gathering, you must be aware of rules and procedures that govern the way things are going to proceed. There is a technical

3、 term for such rules and procedures—schema. 2. Face and politeness are two other areas which are extremely value—sensitive. One of the distinctive features of Chinese politeness is self—denigration and other— elevation.

4、Case 1: Litz is a professor of cross—cultural communication in a university in Finland. She invited her Chinese students home for an evening party. The schema from Litz’s point of view includes the following:1. Giv

5、ing invitation: by phone / by mail2. Prepare everything before the arrival of guests3. Receiving guests: open the door / express welcome / take their overcoats / introduce guests / offer them drinks / make th

6、em comfortable 4. Serving food: set the table / soup first / main course / desert 5. Post dinner activities: chat / play music / offer more drinks6. Seeing guests off: thank them for coming / good night

7、Litz’s evening party was not very successful, because she was upset by one of her guests. Here was the initial conversation between Litz and Lin: Litz: (opens the door) Oh, Lin, how nice you could come!Lin: It’s not diff

8、icult to find your house.Litz: Come on in.Lin: (comes in)Litz: Can I take your coat?Lin: No, thanks. Litz: Ok, this way please. Lin: (take off her coat and hangs it)Analysis: Litz was hurt because Lin did not let her han

9、g her coat. Litz’s offering to hang Lin’s coat is one of Litz’s ways (it’s on Litz’s schema). On Lin’s side, she thought that Litz was her supervisor and that it was inappropriate to let her supervisor hang her coat. H

10、ere we have an instance of one action attached with different cultural values.Case 2:Finding an Interested Buyer Georage Hall was in Beijing attending a trade fair and looking for an opportunity to do business in China

11、. He had been very successful in his business dealings in the US and prided himself on his ability “to get things moving.” His first day was going well .He looked around at the displays of sporting equipment to get some

12、 idea of disorientation that one experiences when faced with a large number of new and unfamiliar people and situations. 2. There is a desire for independence and separateness, found in foreigners' needs for their ow

13、n privacy and autonomy3. Hospitality means the cordial and generous reception of or disposition toward guests.4. Politeness refers to the consideration for others, tact, and observance of accepted social usage.5. Privacy

14、 could be understood as the right of an individual to self-determination as to the degree to which the individual is willing to share with others information about himself.Case 1: Jane, an American teacher in the US, ha

15、d just started teaching English to a group of Japanese students. She wanted to get to know the students more formally, so she invited them to her house for party. The students all arrived together at exactly 8:00 p.m. Th

16、ey seemed to enjoy the party: they danced, sang, and ate most of the food. At about 10:00 p.m, one of the students said to the teacher, “I think it’s time for me to leave. Thank you very much for the party.” Then all th

17、e other students got up to go, and all left at the same time. Jane decided she would never invite them again!Analysis: 在日本以及其他很多的亞洲國(guó)家里，年輕人通常成群結(jié)隊(duì)的一起去參加一些社交聚會(huì)，然后一道離去。在他們看來(lái)這是很正常不過(guò)的事。然后 Jane認(rèn)為這是一種侮辱，因?yàn)樗麄冊(cè)谕粫r(shí)間里一下子全部離開了。在美國(guó)以及其

18、他一些英語(yǔ)國(guó)家，晚上 10 點(diǎn)離開一個(gè)聚會(huì)相對(duì)來(lái)說(shuō)是比較早的。Case 2: Four Secretaries and Their JobsFour classmates from a top Chinese university all took jobs as secretaries after graduation. Five years later the four former classmates had a reunion

19、 and discussed their jobs.Chen Qi and Dai Yun both work as bilingual secretaries for a Finnish company in Beijing. Chen Qi is secretary to the Finn general manger, and Dai Yun is secretary to the Chinese local manger,

20、a position only slightly lower than that of the Finn manger.Zhang Ying is from a politically prominent family and was hired as the secretary to the leader of a small government bureau in the capital city of her home pro

21、vince. Lu Yan works for a state run enterprise in the same city where she was hired as the secretary to the new manager for international marketing. The company has never marketed its products abroad before so this off

22、ice and Lu Yan’s position are new to the company.Five years later Chen Qi is satisfied with her job with the Finnish company but Dai Yun is not. The Finn manager receives orders from the company’s home office in Finla

23、nd, and he gives orders to those below him in China, including his secretary Chen Qi. He tells her how he wants his time scheduled and she then makes appointments for him according to his instructions. She translates me