[雙語翻譯]外文翻譯--令人愉悅馬來西亞主題公園的顧客體驗、滿意度和忠誠度（節(jié)選）

1、4900 英文單詞， 英文單詞，2.9 萬英文字符，中文 萬英文字符，中文 8900 字文獻出處： 文獻出處：Journal of Destination Marketing Li, Kim, Palmer, 2010). Within this milieu, scholars believe experience to have some experiential aspects, as Holbrook and Hirschm

2、an (1982) theorized. In later research, Berry, Carbone, and Haeckel (2002) suggested that for service providers to compete, their services must satisfy and create positive customer experiences. Service providers do this

3、by detecting clues that customers will leave during the buying process. Because of recent recognition in theory and practice of the customer experience, there is growing consensus that the concept requires a universally

4、accepted definition that integrates different perspectives (Klaus & Maklan, 2012). Meyer and Schwager (2007) presented a related definition of customer experience: ‘Customer experience is the internal and subjective

5、response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the customer. Indirect contact most often

6、involves unplanned encounters with representatives of a company's products, service or brands and takes the form of word-of-mouth recommendations or criticisms, advertising, news reports, reviews and so forth’ (p. 11

7、8). As the theme park industry becomes more service-oriented, offering more interactive experiences (Milman et al., 2012), understanding the concept of the customer's experience becomes more important (Dong & Siu

8、, 2012). This study recognizes Meyer and Schwager's argument and adopts the definition of customer experience as the internal response to any direct or indirect contact with the theme park and its resources.A review

9、of the literature suggests various components of customer experience. Bitner (1992) introduced the term, ‘servicescape’ to denote the physical environment where a service process takes place. Similarly, Gupta and Vajic (

10、1999) used the term ‘interaction’ to describe the elements that influence customer experience. Recently, Mossberg (2007) coined the term ‘experience room’ to describe the customer experience. In another conceptualization

11、, Grove, Fisk, and Dorsch (1998) proposed the ‘services theatre model’, which portrays theme park services as theatre performances (Fisk, Rogers, Charness, Czaja, & Sharit, 2004), where actors (i.e. staff) are the pe

12、ople who deliver services to the audience (i.e. customers) in a setting (physical environment). The interplay between the actors, audience and setting shape the overall experience of customers. Walls, Okumus, Wang, and K