2023年全國(guó)碩士研究生考試考研英語(yǔ)一試題真題(含答案詳解+作文范文)_第1頁(yè)
已閱讀1頁(yè),還剩9頁(yè)未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

1、 11880 單詞, 單詞,1 萬(wàn)英文字符 萬(wàn)英文字符,3170 漢字 漢字出處: 出處:Engler T H, Winter P, Schulz M. Understanding online product ratings: A customer satisfaction model[J]. Journal of Retailing Mauri and Minazzi, 2013; Park et al., 2007; Sun,

2、2011), al- though it may diminish over time (Hu et al., 2008). For a more detailed review we refer to Moe and Trusov, (2011) as this paper belongs to the second category that investigates the factors on which ratings dep

3、end.Research on the antecedents of product ratings mainly focuses on different biases influencing the rating score. Wulff and Hardt, (2014) and Koh et al., (2010) find evidence of cultural differences among raters. The l

4、atter authors also find that product ratings do not reflect true (perceived) product quality, a result also obtained by Hu et al., (2006). Sridhar and Srinivasan, (2012) find that prior customer ratings weaken the effect

5、 of product experience but can either increase or turn around the effect of product failure, de- pending on how the latter is addressed. Moe and Schweidel, (2012) link a customer's rating to his decision to rate. The

6、y find that the influence of prior customers' ratings on a customer de- pends on how often this customer rates products.However, most of these studies suffer from two major short- comings. First, the products which a

7、re analyzed are often books or movies. The individual ratings of these products can be assumed to depend strongly on personal taste and not on a common ground. Second, the true quality of a product is measured via survey

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 眾賞文庫(kù)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

最新文檔

評(píng)論

0/150

提交評(píng)論