火車站商業(yè)廣場項(xiàng)目可行性研究報(bào)告

1、火 車 站 商 業(yè) 廣 場 項(xiàng) 目可行性研究報(bào)告七、XX樓市調(diào)查.........................................34 .........................................34八、XX商業(yè)現(xiàn)狀.........................................42 .........................................42（一）縣城商

2、業(yè)中心.......................................42 .......................................42（二）專業(yè)性市場.........................................49 .........................................49九、項(xiàng)目總體概況...............................

3、..........55 .........................................55十、項(xiàng)目SWOT分析.........................................56 .........................................56（一）項(xiàng)目優(yōu)勢...........................................56 ..............

4、.............................56（二）項(xiàng)目劣勢...........................................57 ...........................................57（三）威脅分析...........................................57 ......................................

5、.....57（四）機(jī)會(huì)分析...........................................58 ...........................................58（五）綜合評(píng)價(jià)...........................................59 ...........................................59（六）本項(xiàng)目成功運(yùn)作所需注意的焦點(diǎn)

6、問題...................59 ...................59十一、項(xiàng)目市場定位.......................................60 .......................................60（一）項(xiàng)目定位...........................................60 ..............................

7、.............60（二）發(fā)展思路...........................................66 ...........................................66十二、營銷推廣策略.......................................70 .......................................70（一）項(xiàng)目價(jià)值點(diǎn)分析.....

8、................................70 .....................................70（二）推盤節(jié)奏...........................................72 ...........................................72（三）推盤原則.........................................