銀川能源學(xué)院發(fā)展戰(zhàn)略研究.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的論文是我個人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得寧夏大學(xué)或其它教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示了謝意。研究塵簽名：L西幻墨時間：汕L年月瑙R關(guān)于論文使用授權(quán)的說明本人完全了解寧夏大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即：學(xué)校有權(quán)

2、保留送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。同意寧夏大學(xué)可以用不同方式在不同媒體上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。(保密的學(xué)位論文在解密后應(yīng)遵守此協(xié)議)研究生簽名：p獬乏時間：扣。p年r月旎日導(dǎo)師鸛：。西彳夠時問：加f≯年廠月嘭日AbstractOverthe30yearsofreformopeningup，privatecollegesanduniversitiesfro

3、mscratch，fromweaktostrong，notonlyinquantityhasreachedaconsiderablescale，butalsothequalitygraduallyrecognizedbythesocietyFromtheedgeoftheregionaltowncenterattheregionaldisplacement，becomethemajorpartofhighereducationSince

4、enteredinto“12”FiveYearPlan”，thefaceofthenationallong—termeducationreformanddevelopmentPlan(20102020)proposedtheconstructionofhighlevelrequirementsoftheprivatecollegesanduniversities，andprivatecollegesanduniversitiesitse

5、lfappearedproblems，suchasenrollmentcrisis，socialrecognitionlow，teachingstaffweak，andteachingqualitynothighandSOonMakingprivatecollegesanduniversitiesfaceseverechallenges，whichrequireprivatecollegesanduniversitiestoexamin

6、etheirOWndevelopmentthroughthestrategicforesightStartingfromabovethebackground，aimingatprivateuniversitiesintheprocessofdevelopment，thispapertakeenterprisestrategicmanagementtheoryasafoundation，takeYinchuanEnergyCollegea

7、stheresearchobject，toanalyzetheimplementationofstrategicmanagementarediscussedandstudiedThispaperfirstusingPESTanalysisandfivecompetitiveforcesmodelrespectively，asystematicanalysisoftheYinchuanEnergyCollegeofthemacroenvi

8、ronmentandindustryenvironment，findouttheschoolfacingopportunitiesandthreatsSecond，accordingtoprivateeducationindustrykeysuccessfactors(KSFs)characteristics，theuseofKSFsdeterminemethod，usingexpertsinvestigation(Delphimeth

9、od)inNingxiaYinchuanEnergyCollegeofprivateeducationindustryoptionalkeySuccessfactorsstoreyanalysis，andcombinedwithinternalenergyresourcesquantitativeevaluationoftheconditionsthatthecollege’SmainadvantageanddisadvantageTh

10、en，ontheSWOTanalysismethod，andconcludesthattheYinchuanEnergyCollegegeneraldevelopmentstrategyforsteadytypestrategy，competitionstrategyforthetargetclusterstrategyandthedifferentiationstrategytypeAgain，determinedtheschools

11、houldbethedevelopmentstrategyofthebrand，withfeaturesintobasicdevelopmentdirection，andaccordingtotheimplementationofthestrategyobjectivesstrategicpointsofthreestepsplanningAtlast，accordingtothedevelopmentstrategyoftheprop

12、osedandcompetitivestrategy，thispaperputsforwardthatschoolshouldimprovethequalityofteaching，deepenthecharacteristicsofaschool，cultivatingcampusculture，threeaspectsofschoolimplementationstrategymanagement，andputsforwardthe