參與型體育消費(fèi)者滿意度與忠誠(chéng)度的分析與應(yīng)用——以貴陽(yáng)市商業(yè)健身俱樂部為例.pdf

1、I學(xué)校代碼：10663學(xué)號(hào)：4201210000558貴州師范大學(xué)碩士學(xué)位論文參與型體育消費(fèi)者滿意度與忠誠(chéng)度的分析與應(yīng)用——以貴陽(yáng)市商業(yè)健身俱樂部為例AnalysisApplicationonParticipantSptConsumerLoyaltySatisfaction——TakeGuiyangFitnessClubfexample專業(yè)名稱：體育教育訓(xùn)練學(xué)專業(yè)代碼：040303研究方向：體育經(jīng)濟(jì)申請(qǐng)人姓名：張芹導(dǎo)師姓名(職稱)：代剛

2、（教授）2015年6月1日IIIAbstractWiththeimprovementofpeopleshealthawarenesstheentertainmentofphysicalfitnessdevelopedwhichledtopeoplesparticipationinsptsconsumptionparticipatysptsconsumptionhasbecomeanimptantpartofthemodernconsum

3、ption.IndertounderstthefactsinvolvedinsatisfactionloyaltyofconsumersofparticipatysptsIchoosetheCommercialFitnessClubinGuiyangasanexampletostudy.FirstlytodeterminetheobjectofstudybyvisitingsurveySecondlyaccdingtotheresear

4、chachievementsofpredecessspreliminaryassessmentinlatitudetodeterminedthesatisfactionloyaltyThenthroughtheprequestionnairetotestthereliabilityvaliditytofinalizethesatisfactionloyaltyoftheevaluationquestionnaire.Mainlyuset

5、heliteraturematerialmethodvisitinginvestigationquestionnairesurveyfdatacollectiondatawereanalyzedwithSPSS.Firsttoanalyzealldimensionstheoverallsatisfactionofquestionnaireofthesatisfactiondescribingstatisticalanalysisthen