廣告預(yù)設(shè)觸發(fā)語(yǔ)語(yǔ)用研究.pdf

1、曲阜師范大學(xué)碩士學(xué)位論文廣告預(yù)設(shè)觸發(fā)語(yǔ)語(yǔ)用研究姓名：李莉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：漢語(yǔ)言文字學(xué)指導(dǎo)教師：陳克守20070401AbstractThePresuppositionthattakingadvantagefromanalyticalphilosophyissuggestedbyFregeAfter1960’S，thePresuppositionisladintolinguisticsaSanimportantconceptWit

2、hthedevelopmentofmodemlinguistics，peoplecanstudyitwithdifferentanglesbysuchdisciplinesaSsemantics，pmgmatics，studyofinformationandcognitionlinguisticsThesestudiesmostlyputonthekinds，characteristicpropertiesandeffectsofthe

3、triggeringsettingupinadvance，whilefewonthemechanismFregebelievedthatitCanberecognizedbothinthewholearticleandinanindividualsentenceInotherwaythepresuppositionhasobviousconnectionswitllarchitecturalpeculiarsurfaceaspectsT

4、hatiswhattoberelatedtothetriggeringlanguageinadvanceOnthebasisofformerstudies，thisarticlestudiesthetriggeringprocessofpresuppositiondynamicallythroughsemanteme，languageuses，cognitionandcultureinordertoshowtherelationbetw

5、eentriggeringlanguageandthesupercrustformofitThepresuppositiontriggeringlanguageapplyingtoadvertisementbroadlyinthenowadays，becomesoneofthepragmatictacticspromotingthesaleofgoodsItprovidesthestudyingconcretecontextandlan

6、guagenmtefialrangeandmakeitmoreimmediatesignificantandpracticalvaluableThemainbodyofthisarticlecanbedividedintofourpartsThesummarypartmakesthesciencedeterminationandthetypepartitionontriggeringlanguageinadvanceinadvertis

7、ementOnthisbasis，thesecondpartdynamiclyanalysesthespeciallyappointedadvertisementcontextfactorontriggeringlanguageinadvertisementInthethirdpart，itstudiesthespeechbasisofcompliedwiththestudyofinformationangleThenitusesthe

8、IdealizedcognitivemodelsandfigurebackgroundtheoryincognitionlinguisticsstudythecognitionbasisoftriggeringinadvertisementAndwiththecomparativelyanalyticalmethod，thethirdpartshowstheculturebasisoftriggeringInthelastpart，fr