基層銷售人員績效考核與薪酬設(shè)計(jì).pdf

1、首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文基層銷售人員績效考核與薪酬設(shè)計(jì)姓名：田勇申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：趙慧軍20070301AbsttactPerformanceappraisalandsalarysystemisoneofthecorefactorsinthesalarymanagementofthesalesforceThese鋤basictotheapplieatiomforajob、Izainingandpromotio

2、nTherationalityofPerformanceappraisalandsalarysystemmustinfluencetheefficiencyofcorporation’smarketingdepartmentdirectlyInadditionitis鋤importantpartofmarketingstrategyWiththerapiddevelopmentofchina’seconomyespeciallyChin

3、a’sentrancetoWTO，themarketcompetitionsisbecomingmOleandmoledramaticallyMedicalindustryisthehighgrowthhighriskandhi曲retumindustrywhielahasbeenthemainmarketinwhichmanyglobalcompaniesareenteringforcompetingthedevelopmeatmed

4、icalindustryhasbecomeasignificantforceinworldeconomyAtpresent，thebiologicalindustryhasbecomeoneofthehi曲pointsinthemedicalindustryDomestic’sbiologicalcorporationshavealreadyfaroutstrippedeotmtriesatthesamelevelofeconomicd

5、evelopmentandthegapwitllthe(1evdopedcountriesisbeinggraduallynarroweditembodiesthepelsonwithability、rcsearelaanddevelopment、equipment、productmixandideaofsaleBiologicalindustryperformsmoleandmoleusefulroleintheconversiono

6、fthetreatmentmodeltopreventionmodelChina’smedicinecompaniesespeciallytheprivatecompanies，lifefacingthechallengefromthemarketHowcantheysurviveandhow∞ntheydevelopthemselvesTosettingupafirstclassmarketingteamisveryimportant

7、BasedOnthestudiesandcomparisonsofela觚gesofsalesperson’sreaormanc宅appraisalandrewardsystemsinACOrlx瑚tionbyeomparisioncompletelyandtheanalysisofmanagementenvironmentindomesticmedicineindustrytheproblemsinthepresentrewardsy

8、stemsarcfoundintheACorporationAtterwards，thereisadearexpositionofthetheoryandcertainlogicofperformanceappraisalandrewardsystemInaccordancewiththetheoryandmethodofrewardsystemanalyzedandexplained；andthecloserelationshipbe