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1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：Effectsofgreenbrcommunicationonbrassociationsattitude1.Introduction2.Greenbrassociationsmunicationalimplementationofgreenbrassociations4.Effectsonbrattitude5.Method6.Results7.Discussion7.1.Manageriali

2、mplications7.2.LimitationsfutureresearchAbstractThisstudyanalysesthecommunicationalimplementationofgreenbrassociations.Threedistincttypesofemotionalbrbenefitssuitablefgreenbringareidentified:thefeelingofwellbeing(“warmgl

3、ow”)fromactinginanaltruisticwayselfexpressivebenefitsnaturerelatedconsumptionexperiences.Dimensionalityofgreenbrassociationsimpactonbrattitudearetestedinthescopeofasurveyofconsumerperceptionsofthreeestablishedenergybrsin

4、theSpanishconsumerenergymarketoneofthemrecentlypositionedasagreenenergybr.Resultsofthestudyconfirmsignificantperceptualeffectsofgreenbrcommunicationsproposeddimensionsofgreenbrbenefitsaswellassignificantpositiveattitudee

5、ffectsofgreenbrassociations.1IntroductionAtpresentthereislittledoubtaboutthestrategicimptanceofadequatelydefinedbrassociationstherelevantroleofbrcommunicationintheofenvironmentalquality)onlyincaseofgeneralizedenvironment

6、allysoundconsumerbehaviours.Atpresentanincreasingnumberofbrsisbuiltonemotionalbenefits(deChernatonyetal.2000Aaker2000WeinbergSalzmann2004).Theanalysisofemotionalreactionscapableofdeliveringemotionalbenefitsingreenbringle

7、adstotheidentificationofthreedistincttypesofemotionalconsumptionexperiences(HartmannApaolazaFcada2005):Afeelingofwellbeing(“warmglow”)fromactinginanaltruisticway(RitovKahnemann1997).Environmentallyconsciousconsumersexper

8、iencepersonalsatisfactionbycontributingtotheimprovementofthecommongoodenvironment.Selfexpressivebenefitsthroughthesociallyvisibleconsumptionofgreenbrs(BelzDyllik1996).Theconsumptionofgreenbrsallowsconsumerstoshowtheirenv

9、ironmentalconsciousnesstoothers.Emotionalnatureexperiencesthatcanbeevokedbythebri.e.sensationsfeelingsnmallyexperiencedthroughcontactwithnature.Themotivationalbasisofthistypeofemotionalbenefitisthefeelingof“emotionalaffi

10、nitytowardsnature”e.g.“l(fā)ovingnature”“feelingonewithnature”(KalsSchumacherMontada1999).3CommunicationalimplementationofgreenbrassociationsGreenbrscanevokepositiveemotionsincertaintargetgroupsbysimplyofferinginfmationonenv

11、ironmentallysoundproductattributes.Knowingthatabrisenvironmentallysoundmakessomeconsumersfeelbetterwhilepurchasingconsumingthebr.Howeveramuchstrongereffectiveemotionalresponsecanbeobtainedthroughspecificemotionalbenefits

12、evokedEffectsofgreenbrcommunicationonbrassociationsattitude221activelybythebr.Thereisalargenumberofwellstudiedapproachestotheimplementationofemotionalbrbenefitsbrexperiencesthroughadvertising(Weinberg19881992WeinbergGrpp

13、el1989WeinbergDiehl2001)e.g.transfmationaladvertising(AakerStayman1992)emotionalconditioning(KroeberRiel1984KimLimBhargava1998KroeberRielEsch2004).Followingthesemethodsfinstancegreenbrscanbeassociatedthroughcommunication

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