中國網絡游戲公司商業(yè)模式研究.pdf

1、Y771742學校代碼：10246學號：032025404後旦大學碩士學位論文中國網絡游戲公司商業(yè)模式研究院專姓系：管理學院業(yè)：工商管理名：徐曉祥指導老師：凌鴻副教授完成日期：2005年4月28日032025404徐曉祥中國網絡游戲公司商業(yè)模式研究英文摘要InrecentyearsthemarketofIntemetcultureofourcountryisdevelopingfastfor恤edevelopmentofeconomic

2、，improvementoftechnology，moreandmorecommunicationofinternationalcultureEspecialaccordingtotheafeWexcellentIntemetgamesandtheSuccessofthebusinessmodelofIntemetgamecompaniestlleIntemetgamesmarketISexpandingrapidly，andsomef

3、amouscompaniesofInternetgamesappearedNow，thereareover300companiesinthemarket，butonlyl015％ofthemhaveprofitin2004InteractgamesoprationcompaniesoccupythekeypointinthemarketofInternetgames，facetothemarket，takepartintothecomp

4、etitionAgoodgameismadeupofallkindsofrecourcesandskillsitsSuccessordefeatdepondsonthebusinessmodelofthecompanyWhenit10catesasuccessfulbusinessmodel，thecompanyCOuldimprovethecorecompetitionpower，andcontinuabledevelopsInthi

5、sthesis，thewriterresearchedthestatusoftheSOcialandcultureenvirment，policies，andIntemetinChinaTheninterpretdtheIntemetgameindustrychain，analyzedtheclassicalcompany—ShandaInteractiveEntertainmentLimited，raisedthe“Shandamod

6、el—fastdevelopmodel012thecapitaloperation’IaiSOsummarizedthegeneralbusinessmodeloftheIntemetgamecompanyinChinagivedtheconditionsofthesuccessfulbusinessmodelandtheWaystoinnovationofbusinessmodelFinallyItabledproposalsabou

7、ttheproduct，management，marketing，operationoftheInteractgamecompanyAsafirstthesisonthebusinessmodeloftheIntemetgamecompany，thewriterwantstogivethesucessfulbusinessmodelandproposalstotheInternetgamecompanyandpotentialentra