專門用途英語類 評析作業(yè)

1、AnAnalysisofPunsinAdvertisingEnglishAuth:JiangYanClass:20071FeignLanguagesDepartmentSupervis:HuangQifaAbstractNowadaysweareendlesslybombardedwithallkindsofadvertisementsthroughvariousmediasuchasnewspapermagazineTVposterr

2、adiointeretc.AsanappliedlanguageadvertisingEnglishhasitsownlinguisticstylefeatures.Itslanguageisiginalbeautifulfullofconnotations.Itssentencestructureissuccinct.Advertisementsgivingthemoflanguagefullplayusethesimplestlan

3、guagetoexpressthemostcomplexmeanings.Thepurposeofadvertisementsistostimulatepeople’sdesirefshopping.Therefemanufacturerstrytheirbesttousepunstocreatenewmeanings.Manykindsofrheticaldevicesareusedinadvertisements.punisoneo

4、fthemostfrequentlyuserheticaldevicesinEnglishadvertisementtohelptoachievedesiredeffectsofadvertisements.Ithastheabilitytomaketheadvertisinglanguagemeinterestingmemeaningfulmehumouswhichishelpfultoattracttothepotentialcus

5、tomers’attentionpromotetheirpurchasingactions.Thepaperfirstsumsupthedefinitionofpunaccdingtodifferentlearners’definitionsofpunthenbrieflyintroducesProfessAHill’sthreeelementsofpunatlastdiscussestheclassificationsfunction

6、sofpunsinEnglishadvertisements.Punsareclassifiedintosemanticpunshomophonicpunsgrammaticalpunsidiomaticalpuns.Thefunctionofpunsasfollows:conveyinginfmationattractingtheaudience’sattentionmakingtheadvertisementbriefmakinga

7、dvertisementaestheticavoidingsocialtaboos.TheusesofpunsinEnglishadvertisementsmaketheadvertisementsmehumouswittyleaveadeepimpressiononcustomers.Thepurposeofthisarticleistooffertheinsightintothenatureofthepunhelpreadersim

8、provetheabilitytoreadappreciatethisrheticalvehicle.Keywd:advertisingEnglishpunanalysis1AnAnalysisofPunsinAdvertisingEnglish1.IntroductionWithChina’sentryintoWTOtheglobalizationofthewldeconomyadvertisementshavebeeninfiltr

9、atingthrougheveryfieldofthesocietyplayinganincreasinglyimptantroleinthecountry’seconomicdevelopment.AdvertisingEnglishisastyleofimmediateimpactrapidpersuasion.Aswehaveseentheaimofanadvertiseristopersuadeaprospectiveclien

10、ttobuy(literallyfiguratively)hisherproductserviceidea.Nomatteritisbusinessadvertisementnonprofitadvertisementadvertisementmakingisacomprehensiveart.Thisartneedsmuchmeskillstechniquesthanotherartsdofitisthecombinationofso

11、ciologyaestheticspsychologymarketingacousticsliteraturelinguistics.Thegoalofadvertisementsistodrawconsumers’attentiontoinspiretheirdesiretoconsume.Togetaudiences’attentiontomaketheirproductsbestsellersadvertisersshouldwe

12、llequiptheiradvertisinglanguagewithmemyvalueattentionvaluereadability.ToachievetheabovevaluesdifferentkindsofrheticalmethodsareoftenusedinadvertisingEnglish.Rheticisaboutthebodyofprinciplestheyhavingtodowiththepresentati

13、onoffactsideasinclearconvincingattractivelanguage.Rheticistheeffectiveartfuluseofspeechwritingusedtoclarifyaddstrengthimpacttopersuasiveaty.Rheticalapproachesincopywritingareveryimptanttogaintheattentionoftheaudiencetole

14、adthemtothedesiredmessagesuccessfully.Toattracttheaudiencecopywritersusevariousrheticalapproachestomaketheircopiesmereadablemeinterestingmememabletotheendresultmeeffective.Withtheuseoftherheticaldevicesadvertisementsarem

15、ealiveaestheticemotional.Therearemanykindsofrheticalapproaches.Themostcommonlyuseddevicesincludesimilemetaphpersonificationcontrastantithesispunhyperbolealliterationrhymetonguetwisteronomatopoeia.Howeverpunistherheticald