商務(wù)英語函電教案

1、1教案ChapterILayoutofBusinessLetter【TeachingAims】AsChinaopenswidertotheoutsidewlditsfeigntradehasexpedgreatlyinrecentyears.Meanwhilecompetitionisbecomingkeenerkeener.Toattractmecustomerswellwrittenbusinesslettersoftenplaya

2、nimptantrolebesidesgoodqualityreasonableprice.Soitisoftheutmostimptancefthestudentswhowanttobeengagedininternationaltradeinfuturetolearnhowtokeepintouchwithfirmsmerchantsabroadbycrespondencehowtodrafteffectivebusinesslet

3、ters.Millionsofbusinesscommunicationswhichweretransmittedbycabletelexarenowbeingsentbyfaxemail.Businessletterwritingisalsoexperiencingarebirth.Thispartdealsmainlywiththelayoutofthepartscontainedinabusinessletter.Throughs

4、tudyofthispartstudentswillmastertwolayoutstylessevenprincipalpartssevenoptionalpartsdifferentwaysofaddressinganenvelope.【Maintomaketoacceptanoffertodealwithmattersconcerningnegotiationofbusinessetc…Althoughfmalityinbusin

5、essletterwritingisrapidlygivingwaytoalessconventional31）年份應(yīng)完全寫出：eg.19982）月份應(yīng)用英文，不用數(shù)字3）月份名稱可縮寫：Aug.Oct.4）24thMarch2007(Br.Style)March242007(AmE.Style)3TheInsideNameAddress封內(nèi)名稱，地址(1)GenerallytheinsidenameaddressinanEnglish

6、businesslettershouldincludethefollowing:1）thenameofthefirmcompanyaddressedto2)numberstreet門牌號碼和街名3）nameofcitystatecountryitspostalcode所在城市、州、縣名及郵政編碼P.O.Box信箱4）nameofcountry(2)CO:careof轉(zhuǎn)交(3)行名前（以人名為行名）冠以“Messrs”表客氣4TheSal

7、utation稱呼商業(yè)函件多用DearSirs不能單獨(dú)用Sirs.公事函件用DearSir.半公半私用DearMr.美國人常用Gentlemen后用冒號DearSirs后用逗號5TheBody1)TheOpeningSentences開頭語2）TheBodyoftheLetter信的正文3）TheClosingSentences結(jié)尾語a.用分詞短語開頭Awaitingyourgoodnewsweareb.用完整句子開頭Weawaityo

8、urgoodnews.6TheComplimentaryClose結(jié)束語，結(jié)尾敬語1）Thecomplimentarycloseisapolitewayofbringingalettertoaclose.Itkeepsintonewiththesalutation.Themostcommonusedsetsofsalutationcomplimentarycloseare:Fmal:DearSirs….YoursfaithfullyGe