移動互聯(lián)網(wǎng)背景下運動健身類app服務(wù)策略研究

1、 Strategy Research on the Service of Fitness Apps Under the Background of Mobile Internet A Thesis Submitted to Chongqing University in Partial Fulfillment of the Requirement for the Professional Degree By Tang Ninghao

2、Supervised by Prof. Li Guotai Specialty: MSPE College of Physical Education of Chongqing University, Chongqing, China April, 2017重慶大學碩士學位論文 英文摘要 II ABSTRACT In recent years, with the rapid development and popularization

3、of the Internet, traditional industries and the newly developed Internet have become fused together, causing the internet to gradually become a new requirement and trend of modern industrial development. Premier li keqia

4、ng defines this as the “Internet plus“ action-plan strategy, a concept that has drawn much public attention. In the “Internet +“, the sports fitness industry is one of the most affected, with more and more sports fitness

5、 Apps being developed, people can use sports fitness Apps to all sorts of things, including monitoring health data, record exercise data, get fitness guidance, communicate with other users... The combination of sports fi

6、tness and mobile Internet has caused a major shift in the way people exercise. This article will summarize sports fitness App’s service strategy, utilizing industries related to sports fitness Apps, the introduction of

7、derivative products and services; this paper will also select four popular sports fitness Apps, using several methods, including the literature method, observation method, interview method, and comparative analysis to ex

8、plore the sports fitness App’s service platform, summarize its characteristics, and provide a reference for the user to help in the selection of sports fitness Apps. In addition, this paper will also provide useful infor

9、mation for policy makers as it relates to this type of App. First, this article will explain the mobile Internet and sports industries, including traditional sports industry and how it is transitioning, and the importanc

10、e and significance of these mobile-Internet sports fitness Apps. Secondly, it will introduce basic research regarding sports fitness App services, including growth of users, the user demand for services, sports wearable

11、devices for the user and the effects on exercise behavior, the role of big data for exercise and sports fitness Apps and related service content. After that, it will delve into sports fitness Apps’ three main functions:

12、interface settings, sports records, social function. It will then select four App (the current popular Codoon, Ledongli, Yodo Run, Nike + Running) for comparison analysis, and explore the functions and characteristics of

13、 their respective Apps, and as reference for user selection, it will also analyze sports fitness Apps at the beginning of the formation of product cycle. Additionally, due to apparent health applications, App development