美容院的服務(wù)營(yíng)銷策略研究

1、畢業(yè)設(shè)計(jì)（論文） 畢業(yè)設(shè)計(jì)（論文）題 目： 燕儀美容院的服務(wù)營(yíng)銷策略研究 燕儀美容院的服務(wù)營(yíng)銷策略研究院 系： 經(jīng)濟(jì)管理系專 業(yè)： 工商管理（汽車市場(chǎng)營(yíng)銷）班 級(jí)： KT753-2學(xué)生姓名：學(xué) 號(hào)： 2007K530225指導(dǎo)教師：IIAbstract As a typical representative of service industry, beauty salon treatment is

2、 growing rapidly in recent years. With great changes of its circumstances and system, beauty salon needs strong service marketing measures to enlarge living and developing spaces. This paper research achievements at home

3、 and abroad, combined with the example, YanYi beauty salon , attempts to a special service industry beauty parlor of marketing problems discussed further efforts, while helping beauty salon establishing the system of sci

4、entific service marketing system, and to obtain sustainable development capability.Based on the field observation and visit personally, Through various channels extensively collected material, According to the actual sit

5、uation of YanYi beauty salon on the SWOT analysis, and with the related theory of service marketing, YanYi beauty parlour service marketing strategy are analyzed, and in the light of the problems existing in the YanYi pu

6、t forward the corresponding marketing strategies improving methods. And hope to YanYi beauty salons analysis by the service marketing, let I to a deeper understanding, at the same time for other beauty salon, which provi