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1、字?jǐn)?shù):英文 字?jǐn)?shù):英文 2738 2738 單詞, 單詞,15831 15831 字符;中文 字符;中文 4741 4741 漢字 漢字出處: 出處:ALAWI ALAWI G, G, JAMJOUM JAMJOUM H, H, SAMIR SAMIR H. H. ENHANCING ENHANCING THE THE CULTURAL CULTURAL TOURISM TOURISM EXPERIENCE: EXPERIENCE:

2、THE THE CASE CASE OF OF HISTORICAL HISTORICAL OLD OLD JEDDAH[J]. JEDDAH[J]. WIT WIT Transactions Transactions on on The The Built Built Environment,2018,177:39-50. Environment,2018,177:39-50.外文文獻(xiàn) 外文文獻(xiàn) ENHANCING

3、THE CULTURAL TOURISM EXPERIENCE: THE CASE OF HISTORICAL OLD JEDDAHAbstract The Historical Old Jeddah, otherwise called Al-Balad, was inscribed in the UNESCO world heritage list in 2014. Since then, the international rec

4、ognition has strengthened its appeal as a heritage tourism destination, and the need for a promising heritage tourism plan has become essential. Many researchers intended to develop heritage tourism plans from a decision

5、 maker’s perspective, but few studies have explored heritage resources from tourists’ perspective. The objective of this study is to evaluate tourists’ experience of and satisfaction with the Al-Balad heritage site. The

6、study defines factors which influence their experience such as presented information; comfort and safety; cultural values; and entertainment experiences. A field study and a structured survey are conducted in order to an

7、alyze the quality of the tourists’ experience. The research, by utilizing the information gathered in this survey, concludes with considerations to be incorporated into the tourism plan of the old city. The outcome of th

8、is research shall contribute to the Saudi 2030 vision of enabling and enhancing the development of tourism sector and promoting the Islamic, Arab and National heritage of the Kingdom.Keywords: urban heritage, cultural to

9、urism, tourist experience, Old Jeddah.that promote the city heritage, focusing on tourists’/visitors’ experience quality. These principles are to be incorporated into the tourism plan of Saudi Arabian heritage. In order

10、to achieve the outlined objectives of this paper, this research applies a qualitative strategy based on the following three steps:a)Literature review: the theoretical framework illustrates the review of the literature as

11、 the basis of this study. The scope of the research deals with the tangible and intangible elements of heritage sites that directly affect the visitors’ experience.b)Conducting data: a structured questionnaire survey bas

12、ed on selected criteria distributed among local visitors and tourists. This part focuses on understanding the current quality of tourist’s experience, their preferences, and their level of satisfaction regarding the curr

13、ent conditions. This part conducts data needed that are not available from other resources, such as the behavior, character, opinion, and knowledge. This approach allows planners to obtain qualitative results and to addr

14、ess a bottom-up approach. This increases the emphasis on representative citizen participation, who are usually not consulted in planning issues.c)Site evaluation: based on both, the theoretical background and the data ob

15、tained from the fieldwork, the current built environment of Old Jeddah is assessed and analyzed. The research further provides a set of recommendations to improve the current conditions.HERITAGE TOURISMIn the late 1980s

16、and early 1990s, heritage tourism gained increasing attention, with a growing body of specific literature being devoted to this topic. Fyall and Garrod (1998) define heritage tourism as an economic activity that makes us

17、e of sociocultural assets to attract visitors. Thus, heritage tourism is a mixture of many aspects. Heritage tourism is a part of the global tourism that is oriented towards the cultural heritage component of a location

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