WTO與中國咨詢業(yè)——挑戰(zhàn)、機遇與對策.pdf

1、東南大學碩士學位論文WTO與中國咨詢業(yè)——挑戰(zhàn)、機遇與對策姓名：金毅申請學位級別：碩士專業(yè)：MBA指導教師：黃凱2001.3.1論文摘要WTOandChineseConsultingIndustryChallengeOpportunityandSolutionYiJinAbstractCompetitivestrategyfocusonobtainingandmaintainingsustainedcoreadvantagesaswel

2、lasextricatinginferiorconditionCompetitivestaategymainlyconcernscompetitiveorientations，purposes，policiesandtacticsItCOVersmarketsegmentations，competitorsincludingtheirproductsandservices，competitiveobjectivesandwaystoco

3、mpeteToformacompetitives廿ategy，thecrucialstepistoestablisharelationshipbetweenanindustryanditsinternalandexternalenvironmentsTheindustrystructureshavesignificantimpactsonthecompetitiveregulationandpotentialcompetitivestr

4、ategyThefamousprofessorMacliealEPorterhasprovidedusallanalyticflameinhismostpopularbooks((CompetitiveStrategy))and((CompetitiveAdvantage))toearlyouttheindustrystructureanalysisWiththisanalyticframe，wecalldistinctiyanalyz

5、etheoverallindustry，forecasttheindustryevolution，comprehendthepresentandfuturecompetitorsandformthecompetitivestrategyInprofessorMachealEPorter’stheory，theindustrystructureisimpactedbyfiveessentialcompetitivepowers，which

6、aretheexistingcompetitorsincludingtheirproductsandservices，thenewentrant’scompetitivepowers，thesupptier’sbargainingabilitythebuyer’sbargainingabilityandtheflueatsfromsubstitutionproductsandservicesThesefiveessentialcompe

7、titivepowersdeterminetheindustryattractionandlatentprofitcapacityandalsodeterminethecompetitivestrategyInthisthesis，weemploythepopularindustrystructureanalyticmethodsandcompetitivestrategytheoriestoanalyzetheChineseconsu

8、ltingindustryparticularlytoanalyzetheinfluenceonChineseconsultingindustrybytheeventofenteringtheWorldTradeOrganizationWealsoformulatethecompetitiveregulationandpotentialcompetitivestrategyconsideringthehistoricalandprese