地方體育電視核心競爭力的雙重結(jié)構(gòu)與發(fā)展策略——媒體經(jīng)營管理學(xué)視野下的探索.pdf

1、南京體育學(xué)院碩士學(xué)位論文地方體育電視核心競爭力的雙重結(jié)構(gòu)與發(fā)展簧略一媒體經(jīng)營管理學(xué)視野下的探索AnalysisoiltheDualStructureandDevelopmentStrategyoftheLocalSportTelevision‘sCoreCompetitiveness，F(xiàn)romTheMediaMallagcalcnlTheoryPoinlofView培養(yǎng)單位———監(jiān)jL至——一學(xué)科專業(yè)———鹽直厶皇掛龕堂一研究方向鹽童塞

2、韭當(dāng)撞搔碩士生姓名———瞌坐鹽———一指導(dǎo)救m口———王正監(jiān)j型璺一南京休育學(xué)院碩I：學(xué)位論文AbstractClassifiedasresearchonstrategicdevelopmentandmanagement，thepresentdissertationhasdescribedandanalyzedthemethods，strategiesandapplicationofdevelopingandimprovedthecor

3、ecompetenceoflocalsportsTVInrecentyearstherehasbeenasurgeofreformindomestictelevisionindustrytheorderlessandharshcompetitionsamongdomesticsportsTVthegreedinessandaggressionofsomeforeigntycoonshavemadestrategicresearchbac

4、ktouseTherefore，thedevelopmentandestablishmentofitsownstrengthofcorecompetencebecomesthekeytofuturedevelopmentofChina’SlocalsportTVCurrentresearchonmedia，thecorecompetencelocalsportTVinparticularlyisstillatinitialstageIt

5、isrightintothisfieldthatthisdissertationintendtoleadaboldresearchImportantviewpointofthisdissertationisthatthecorecompetenceoflocalsportTVisthesumofthemediamanagementcapabilityandprogramcreationcapabilityHowtoexpandthefi

6、nancialresourcesandhowtoproducelocalsportprogramareindispensabletothelocalsportTVFrameworkofthisdissertation：Thedissertationconsistssevensection，inwhichsection5andsection7arethefocusSection4describethestatementofthelocal

7、sportTVandanalyzestheenvironmentofthelocalsportTVFromsection5tosection7，theyanalysisthestrategyofdevelopingcorecompetence，andthenfocusontheprocessofenforcingthestrategiesofthecorecompetence，whichinvolvetheexploitationoft