搜索引擎廣告商標侵權法律問題研究.pdf

1、廈門大學碩士學位論文搜索引擎廣告商標侵權法律問題研究姓名：夏簡申請學位級別：碩士專業(yè)：法律指導教師：蔡慶輝20090401ABSTRACTABSTRACTAttheearlyninetiesoverthelastcenturythenetworkadvertisementappeared，andhighspeeddevelopmentThenthesearchengineadvertisementsuddenlycomingtothef

2、orceliketheblackhorsein21centuries，drawingonnumerousvisionsofcompany’Shousesforshortseveralyearsanditbecomingcompanies”cornucopia’’thatprovidesearchanengineadvertisementlikeGoogleAsthesametime，thevehemenceofsearchanengin

3、eadvertisementmediummarketcontestalsocausemanycontroversiesornotinwhetherusetrademarkkeywordresultsintheadvertisementistrademarkinfringementThetrademarkowneracrossSOmanycountriesinrecentyearstoGoogle’Ssearchedengineadver

4、tisementtobringupaninfringementtotell”Personalorwhethercompanyhaspowertousedforwellknowntrademarkinitsnetworkadvertisementornot，withthisincrementoneselfmerchandiseorserveinthepopularityinthenetwork”，’’Purchaseorsellwheth

5、erthebehavioroftrademarkkeywordshouldbesubjectedtothecontroloftrademarkmethodornot”ThetraditionaltrademarklawfacesthenetworknewproblemThistexttriestotaketraditionaltrademarklawasaframe，combinethenewtheoriesconcerningnetw

6、orktrademarklawmakingandtoanalyzethisproblemThispaperincludesthreechaptersbesidestheprefaceandconclusionChapter1carriesongeneralizingintroductiontowardssearchengineadvertisementbyGooglemodeTheriseadvertisedfromthenetwork

7、startstotalkabout，involvetosearchengineadvertisement’SoperationandpayawaythroughanditsdevelopmentforegroundChapter2carriesonanalysistowardsthetrademarkinfringementproblemthatthesearchengineadvertisementcauseFirstwithtrad

8、emarklawmakingpurposeforthebasicpoint，carryoncombtosomebasictrademarklawproblemswithstudy；againanalyzethenewtopicthattheinfringementproblemofthenetworktrademarkputforwardPasstopointouttothatargueofproblemtothecourt，schol