滑雪度假區(qū)游客忠誠研究.pdf

1、分類號一UDC一密級一公一無署哦滬產(chǎn)篝碩士研究生學(xué)位論文滑雪度假區(qū)游客忠誠研究申請人：學(xué)號：培養(yǎng)單位：學(xué)科專業(yè)：研究方向：指導(dǎo)教師：完成日期：王志芳2121486歷史文化旅游學(xué)院旅游管理人文旅游資源開發(fā)曹繼宏副教授2015年3月25日黑龍江大學(xué)碩士學(xué)位論文AbstractWithChineseskiresortstourismcontinuousgrowth，skiresortsgraduallybecomehotspotofwinte

2、rtourismCurrentlythewholecountryhasformednortheast(Heilongjiang、Jilin、Liaoning)、northChina(Beijing、Hebei)、northwest(Xinjiang)、sourthwest(Sichuan)thebigfourrelativelyconcentratedskiresortsareasThecompetitionbetweeneachare

3、aandwithineachareaisbecomingfierceWithskiingholidaytourismmarketcompetitionisbecomingfierceandtouristscapturemarketcostincreasing，totrainandmaintainvisitorloyaltyandpromotetheirloyaltyhasbecomeanimportantissuetobefacedwi

4、thandurgenttobesolvedforeveryskiresortThisstudyusecustomerloyaltytheoryasentrypoint，spreadanempiricalanalysisofvisitorloyaltyofskiresorts，selectfirsttimeandrepeatskiingvisitorsasempiricalresearchobject，usingthefrequencya

5、nalysis，crosstabsanalysisandchisquarestatistictesttoanalyzethefirsttimeandrepeatskiingvisitorsindemographiccharacteristicsandskivacationbehaviorcharacteristicstwoaspectsofthesimilaritiesanddifferences，andthenonthebasisof

6、thistoraiseskiresortvisitorloyaltystrategiesaimedatpotentialtourists；Usingindependentsamplettesttoanalyzethefirst—timeandrepeatskiingvisitorssatisfactionofskiresortsskiingproductsandserviceandloyaltyevaluationandthesimil

7、aritiesanddifferencesbetweenthetwoinfluentialfactors，thenaccordinglytoputforwardinviewofthefirst—timeskiingvisitorloyaltypromotionstrategyandtherepeatskiingvisitorloyaltymaintenancestrategy。Thisstudycanprovidereferencefo

8、rYabuliandotherdomesticskiresortsintheformulationandimplementationofskiresortsvisitorloyaltymanagementstrategyinordertocontinuallypromotethesustainabledevelopmentofdomesticskiresorts，realizeskiingholidaytourismmarketfrom