金融機(jī)構(gòu)聲譽(yù)安全事件輿情傳播的社會(huì)網(wǎng)絡(luò)結(jié)構(gòu)測(cè)度與分析——以“e速貸”事件為例.pdf

1、學(xué)校代碼：10270分類號(hào)：C913學(xué)號(hào)：1525)2582III]tlIl!I／IIIllLHIIlIILIIIY3258280上磣腳范大墨碩士專業(yè)學(xué)位論文金融機(jī)構(gòu)聲譽(yù)安全事件輿情傳播的社會(huì)網(wǎng)絡(luò)結(jié)構(gòu)測(cè)度與分析——以“e速貸”事件為例學(xué)院；直堂瞳專業(yè)學(xué)位類別：金融硒專業(yè)領(lǐng)：唆：壘融I金融綺讓當(dāng)建摸2論文類型：塞倒鹽蚯研究生姓名：昱囊坐指導(dǎo)教師：崔亙壁完成日期：!Q!Z生3旦MeasurementandAnalysisofPublicOp

2、inionSpreadinEmergenciesofFinancialInstitution’SReputationBasedontheSocialNetworkTheory：AnEmpiricalStudyon‘‘ESudai’’AccidentAbstractWiththerapiddevelopmentofIntemetinChina，thenetworkhasalreadybecomeindispensableinthemode

3、mlifeasanimportantcomponent，andwiththeeconomicsocietydevelopingafterreformingandopeningup，somenegativeeffectsareadmittedwhiletheeconomyisdeveloping，andthusresultingthefrequentnetworkemergencies，SOthatnetworkpublicopinion

4、offinancialnetworkemergencieshasbecomeaseriousproblemthatcannotbeignoredThenetworkpublicopinionof”ESudai”financialnetworkemergenciesisthemainobjectofthisstudyBycollectingtheinformationtransmissiondataofthereportaboutfina

5、ncialinstitutionnetworkemergenciesandtakingitasthebasisofempiricalresearch，thepattemsofpublicopiniontransmissionbythetheoryofSocialNetAnalysis(SNA)arestudiedTheresearchresultsaremoretheoreticalstringencyforsupportingdata

6、andmodels，andasaspectofthetheoryquantitativestudyisabundantThenbylearningtheevolvementruleofpublicopiniontransmission，thecounterplanandsuggestforthesolutionofnetworkemergenciesareputforwardItalsoprovidesthereferenceforde

7、alingwithotherfinancialnetworkemergenciesCombinedwiththeknowledgeofpublicmanagement，thisarticleusesdocumentaryanalyticalmethod，socialnetanalyticalmethod，andstatisticalanalyticamethodtesearchthe”ESudai”financialnetworkeme

8、rgenciesFirstlythearticleintroducesthestudyofonlinepublicopinionsevolution，therelatedconceptsofsocialnetworkanalysismethodsandtheSocialNetworkAnalysis(SNA)Secondlybasedonthe”ESudai”financialnetworkemergencies，theevolveti