論廣告道德人格.pdf

1、口湘1弘‘j‘索取號(hào)：—丑地』世Li業(yè)密致：—■L衛(wèi)L南京師勉犬掌碩士學(xué)位論文凰論廣告道德人格珩’曦g艏Ⅻ≠院——————：———_陳章詫教授‘________。_。___。倫理學(xué)AnAnalysisonadvertisingethicalpersonalitySummary：Thequality，style，interest。aestheticsthatadvertisingworksoradvertisingactivityshow

2、s，reflectedfinallymoralconc潮ptandaestheticsofadvertiserwhoparticipatesintheadvertisementItsaystobemorals”personalitytakeextremely”ofadvertiserWiththesocialandeconomicdevelopment，completionofdifferentsystems，keencompetiti

3、oninadvertisingandconsumersconsciousness，requireadvertiserbecomeapersonthatisnotonlya”economicperson”，buta”moralspeople”Undersuchsocialbackground，combiningtheadvertisingmoralslosecurrentsituationadvertisermustabidebyjobc

4、odeofethicandpursuenoblemoralspersonalitythingsSo，studyingonadvertisingmoralspersonalityandseekingadvertisementidealmoralspersonality，haveimportantethicsmeaningandsocialeffectsThisthesisisdevotedtomakingeffortsinseveralf

5、ollowingrespectsonthesequestions：Partone，defiusthepersonalityofadvertisingmoralsintermsoftheory，andexplainstheirrelationswithdevelopmentofadvertisingofmoralscharacteristicoftheidealmoralspersonalityoftheadvertisemem；Part

6、two，fromphenomenonthatadvertisingethicalpersonalitylacks，analyzesthereasonintermsofrealityandscientificprincipleseparately；Partthree，discussestherouteofonesthathaveprobedintotheidealmoralspersonalityoftheadvertisementand

7、realizedthatadvertisershayetoseekbyoneselfandthebuildingandconstructingofsocialexternalenvironmentconditionmustbestrengthenedatthe$anletimeKeyword：Advertisingethicalpersonality；Advertisingethicalpersonalitylacks；Idealeth