山西省煤炭產(chǎn)品營(yíng)銷策略研究

1、內(nèi)蒙古財(cái)經(jīng)大學(xué)碩士論文分類號(hào)分類號(hào)：學(xué)校代碼學(xué)校代碼：學(xué)號(hào)：201005201005080863UDCUDC：碩士學(xué)位論文類別：全日制碩士研究生全日制碩士研究生中文題目：山西省煤炭產(chǎn)品營(yíng)銷策略研究學(xué)科門(mén)類：管理學(xué)管理學(xué)學(xué)科名稱：企業(yè)管理企業(yè)管理研究方向：市場(chǎng)營(yíng)銷市場(chǎng)營(yíng)銷研究生：孫建平孫建平指導(dǎo)教師：董秀春董秀春二○一二年十二十二月萬(wàn)方數(shù)據(jù)內(nèi)蒙古財(cái)經(jīng)大學(xué)碩士論文iiABSTRACTCoalisanimptantonetimeresourc

2、esfalongtimeinourcountryscoalfenergyproductionconsumptionstructureintheproptionof70%sothesituationinthecomingdecadeswillnothaveabigchange.Coalisalsosubjecttoeconomypolicyhavethebiggestimpactonindustryalongwiththeglobalec

3、onomicintegrationdeepeningcoaltradingmarketlevelgraduallyimprovetherapiddevelopmentofnewenergycoalmarketfromthetraditional“sellersmarket“graduallyinto“buyersmarket“.Factsrestrictingthedevelopmentofcoalindustryfromtheigin

4、alsingleresourceconstraintintoresourcesmarketconstraints.ShanxiProvinceasChinasimptantenergybasecoalproductionprovinceshouldbeaimedatthewldcoalmarketenvironmentaccuratelysurveyinthefmofproductionoperationcomplywiththedev

5、elopmentofthemarkettimelyadjustmentinnovationmarketingstrategyanalysisthewldwideeconomiccrisisinourcountryscoalmarkettobringtheimpacttheharmactivelytaketomeetnewchallenges.Thispaperadoptsliteratureresearchmarketresearchm

6、ethodmodelanalysismethodusingthemarketingtheythedem(consumers)thegeneralprinciplesofbehavialsciencetheymethodstoexpleshanxicoalproductmarketingstrategyfthepurposeoneistheconceptofcoalproductbasicpointsoutthatthesignifica

7、nceofthistopicresearch.SecondlyfromthenaturaleconomicpolicysocialfouraspectstoanalysisshanxicoalproductfacingthemarketingenvironmentSWOTanalysisofthecoalindustryinShanxiProvincesstrengthsweaknessesopptunitiesthreatsprovi

8、dethebasisfthefmulationofmarketingstrategy.Meovermainlyanalyzesthedemofcoalproduct(consumer)behavithroughthequestionnaireaffectourprovinceusingstatisticsmethodregressionmodelofcoalproductdem(consumers)behaviofthespecific