山西省煤炭產(chǎn)品營銷策略研究.pdf

1、內(nèi)蒙古財經(jīng)大學(xué)碩士論文分類號分類號：學(xué)校代碼學(xué)校代碼：學(xué)號：201005201005080863UDCUDC：碩士學(xué)位論文類別：全日制碩士研究生全日制碩士研究生中文題目：山西省煤炭產(chǎn)品營銷策略研究學(xué)科門類：管理學(xué)管理學(xué)學(xué)科名稱：企業(yè)管理企業(yè)管理研究方向：市場營銷市場營銷研究生：孫建平孫建平指導(dǎo)教師：董秀春董秀春二○一二年十二十二月內(nèi)蒙古財經(jīng)大學(xué)碩士論文iiABSTRACTCoalisanimptantonetimeresourcesfa

2、longtimeinourcountryscoalfenergyproductionconsumptionstructureintheproptionof70%sothesituationinthecomingdecadeswillnothaveabigchange.Coalisalsosubjecttoeconomypolicyhavethebiggestimpactonindustryalongwiththeglobaleconom

3、icintegrationdeepeningcoaltradingmarketlevelgraduallyimprovetherapiddevelopmentofnewenergycoalmarketfromthetraditional“sellersmarket“graduallyinto“buyersmarket“.Factsrestrictingthedevelopmentofcoalindustryfromtheiginalsi

4、ngleresourceconstraintintoresourcesmarketconstraints.ShanxiProvinceasChinasimptantenergybasecoalproductionprovinceshouldbeaimedatthewldcoalmarketenvironmentaccuratelysurveyinthefmofproductionoperationcomplywiththedevelop

5、mentofthemarkettimelyadjustmentinnovationmarketingstrategyanalysisthewldwideeconomiccrisisinourcountryscoalmarkettobringtheimpacttheharmactivelytaketomeetnewchallenges.Thispaperadoptsliteratureresearchmarketresearchmetho

6、dmodelanalysismethodusingthemarketingtheythedem(consumers)thegeneralprinciplesofbehavialsciencetheymethodstoexpleshanxicoalproductmarketingstrategyfthepurposeoneistheconceptofcoalproductbasicpointsoutthatthesignificanceo

7、fthistopicresearch.SecondlyfromthenaturaleconomicpolicysocialfouraspectstoanalysisshanxicoalproductfacingthemarketingenvironmentSWOTanalysisofthecoalindustryinShanxiProvincesstrengthsweaknessesopptunitiesthreatsprovideth

8、ebasisfthefmulationofmarketingstrategy.Meovermainlyanalyzesthedemofcoalproduct(consumer)behavithroughthequestionnaireaffectourprovinceusingstatisticsmethodregressionmodelofcoalproductdem(consumers)behaviofthespecificfact