11990.“羅輯思維”的媒介理念與商業(yè)運(yùn)營——基于自媒體平臺的認(rèn)知

1、分類號UDc密級公開暑哦；l產(chǎn)哮。碩士研究生學(xué)位論文“羅輯思維“的媒介理念與商業(yè)運(yùn)營——基于自媒體平臺的認(rèn)知申請人：學(xué)號：培養(yǎng)單位：學(xué)科專業(yè)：研舫向：指導(dǎo)教師：完成日期：謝成思2130944新聞傳播學(xué)院新聞與傳播新聞傳播理論與實務(wù)劉萍副教授2015年3月24日＼羚“∥荔@∥弘工飛黑龍江大學(xué)碩士學(xué)位論文AbstractRecentlyyearS，withtheincreasingdevelopmentoftechnologythe”WeM

2、edia”industryhasbeengrowingrapidlyBecauseoflightoperating，the”WeMedia”industryiseasytoentryThus，kindsofclassindividualswhopresideoveroperatingleadtohugemediacontentswithdiversitywhichlackofeffectiveandenoughlegalsupervis

3、ionBesidesthesefeatures，the”WeMedia”alsohascharacteristicsoffastspreadingandstronginteractingThispaperpointsatthe”LogicShow“thatperformsexcellentexcellentlyinthe”WeMedia”industryfirstlyintroducesthebackgroundoftheappeara

4、nceofthe”LogicShow”followingitsdevelopment，andthenanalysesthemacroscopicaloperatingviewandthespecificoperatingmeansfromthemediaoperationviewandthebusinessoperationviewThe”LogicShow”operatesitselfasa”product”，forgesa”Chan

5、ningindividual”basedonitsoutstandingmediacontents，andtakesadvantageofthevaluessuchasreasonandoptimismtogatheritssubscriberstobeaassociation，onthegroundsbuildsdifferenteconomicrelations，whichhaspositiveeffectsonnotonlyind

6、ividuals，kindsofindustries(especiallythe”WeMedia”industry)，butalsosocialculture。Meanwhile，thispaperpointsouttheproblemsinthedevelopingofthe”LogicShow”，SOastoproducemorefocusingandcogitatingKeywords：the”WeMedia”；the”Logic